Artificial intelligence (AI) has been a potential catalyst for enabling exponential benefits in productivity, efficiency, and overall competitiveness across B2C and B2B organizations. According to Futurum Research’s 2023 Digital Transformation Index conducted on more than 1,000 companies in the North America and EMEA regions, 67% of respondents said AI is projected to have a somewhat or significant impact on the company’s level of competitiveness. However, 21% of respondents felt that AI would make their organizations less competitive.
That’s why organizations must assess the most cost-, time-, and resource-efficient path forward for accessing and leveraging generative AI, while reducing the risk of introducing security loopholes and integration complexity. For many organizations, Futurum believes that the best course of action for organizations without deep AI expertise, skills, or resources is to partner with a robust, integrated platform that offers pre-built, customizable, scalable, and commercially safe AI agents.
Futurum believes the use of pre-built, customizable AI agents that are provided through a subscription-based platform will help organizations streamline workflows and processes across myriad industries and use cases. This will drive better customer experience and will finally deliver massive leaps in productivity and efficiency at scale that have been sought by businesses.
In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.
In this research brief you will learn:
- Why organizations should consider implementing AI agents, and how these agents can provide tangible, real-world benefits
- The challenges involved with building and deploying AI agents on a DIY basis
- The advantages of using a trusted SaaS platform as the core of an agentic platform
- How time-to-value and ROI can be positively impacted by using pre-built, vetted, and commercially safe AI agents
- The key elements to consider when selecting a vendor to deliver AI agents and supporting tools
AI agents are quickly becoming table stakes for organizations seeking to level up their sales, marketing, and support operations to address concerns around delivering excellent customer experiences at scale while maximizing technology ROI. If you want to learn more, download your copy of Why Companies Need AI Now, Powered by Salesforce, today.
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Author Information
Keith Kirkpatrick is VP & Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
