Author: Sherril Hanson

Sales Assist Combines Many 8×8 Capabilities, Tying Together the Customer Journey
Sherril Hanson, Senior Analyst at The Futurum Group, looks at 8x8’s new Sales Assist, which helps retailers provide an improved and connected customer experience.
Interview with Delighted Surveys Customer, Chubbies Shorts
Sherril Hanson, Senior Analyst at The Futurum Group, provides insights into Delighted by Qualtrics and interviews end-user, Rachel Black, senior manager of CX at Chubbies Shorts.
Solution Can Be Leveraged with Both Employees and Customers
Craig Durr and Sherril Hanson of The Futurum Group underscore the strategic addition of Zoom Surveys to enhance workflow and user engagement.
The Integration of Patient Experience Data with Epic Health Information Will Support Improved Personalization
Sherril Hanson, Senior Analyst at The Futurum Group, provides insights into the new collaboration between Qualtrics and Epic, which promises to level up a more personalized patient experience.
Shopping Muse Uses Generative AI to Help Shoppers Find Just What They Need—Even Without the Exact Words to Describe It
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down Dynamic Yield by Mastercard’s new personal shopping assistant solution, Shopping Muse, that can provide a personalized digital shopping experience.
In our latest Market Insight Report, ‘Tis the Season: CX “Must Haves” for High-Volume Travel Periods, we dive into the five must haves for high-volume travel periods, and what companies can do to keep the relationship as positive as possible for their customers with supporting CX technologies and strategies.
Enhancements Will Support Improved CX and Agent Productivity
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down the Amazon Connect announcements at the busy AWS re:Invent event. These generative AI-supported enhancements will provide an improved customer experience and operational efficiencies.
New Cisco App Attention Index Indicates Elevated Digital Experience Expectations
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down research results from Cisco focusing on digital and application experience and increased consumer expectations in this area.
The Solution Takes Aim at Customer Service Use Cases, Quickly Providing Information and Guidance to Agents
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their thoughts on Microsoft’s Copilot for Service, which provides information and guidance to agents when and where they need it, and discuss Microsoft’s platform advantage.
In our latest Market Insight Report, Employee Experience Technology Provides Stability Amid Uncertainties, we detail each of the forces shaping the employee experience market, top challenges in the employee experience market, solutions that support employee experience, and the top five trends to watch.
Sherril Hanson, Senior Analyst at The Futurum Group is joined by SAP SuccessFactors’ Chief Scientist, Dr. Autumn Krauss, for a conversation on employee experience, including how the view of EX has evolved and thoughts on its evolution.
RingCentral Announced the RingCX Milestone in Addition to a New Workforce Engagement Management Offering Currently in Beta
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on the now generally available RingCentral’s RingCX solution, a native AI-first contact center solution that is powered by RingSenseAI.

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