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Author: Shelly Kramer

Shelly Kramer

Google Acquires Mandiant, Strengthening its Security Portfolio and Hoping to Snag Cloud Share

Futurum analysts Shelly Kramer and Michael Diamond discuss Google’s acquisition of Mandiant and what that means for the company’s enterprise cloud ambitions in the race against rivals AWS and Microsoft.
Shelly Kramer

Mitel Announces Subscription-Based Models for All Flagship Platforms

Futurum’s principal analyst Shelly Kramer explores Mitel’s move to subscription-based models for its flagship platforms. She explores the implications of the move for both customers and for Mitel’s bottom line and how this first of what will likely be many offerings fits perfectly into Mitel’s strategy of meeting customers where they are, serving their present needs, and helping to futureproof their organizations moving forward.
Shelly Kramer

Country Music Awards Partners with Amazon Prime Video for Streaming of Tonight’s Awards Show

Futurum’s Shelly Kramer takes a look at the new twist on awards shows and the partnership between the Academy of Country Music Awards and Amazon Prime Video for live streaming of tonight’s awards show hosted by Dolly Parton. With some interesting benefits for fans, including no commercials, a totally revamped format, and live shopping, could this mean awards shows might never be the same?
Shelly Kramer

Zoho Launches Low-Code Version of Zoho Creator Platform to Empower Businesses

Futurum analysts Shelly Kramer and Lauren Kirkpatrick break down Zoho’s latest low-code version of the Zoho Creator Platform, sharing insights on how the new tools will empower business users to create the solutions they need without any existing tech knowledge.
Shelly Kramer

Kyndryl Reports Q4 and FY 2021 Revenue Down as Company Takes its First Solo Steps as Independent Unit

Futurum analysts Shelly Kramer and Todd R. Weiss dissect the first earnings report for managed IT services vendor Kyndryl, spun out of IBM in November 2021. Q4 and full year 2021 earnings dropped by single digits compared to one year ago when it was owned by Big Blue. They explore the company’s culture shift post spinoff, as well as its early moves in forming strategic alliances and cloud technology partnerships, as well as establishing training and certification initiatives and what’s ahead.
Shelly Kramer

Ericsson and Kollmorgen Test 5G for Industrial Robots

In this vignette from The 5G Factor, a production of the Futurum Tech Webcast and our series focused on all things 5G, analysts Shelly Kramer and Ron Westfall discuss Ericsson and Kollmorgen teaming up to test 5G for industrial robots and the fact that bodes well for the industry as a whole.
Shelly Kramer

PSA Certified’s 2022 Security Report Shows Turning Point for IoT Security

Futurum’s principal analyst Shelly Kramer explores PSA Certified’s newly released 2022 Security Report, which showcases a comprehensive measure of industry perceptions and intentions around IoT security. Kramer breaks down key findings and offers insights on how the IoT security might change this year.
Shelly Kramer

Everything Marketers Need to Know about the Shift from Third Party Data – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, broadcast originally on LinkedIn Live, Futurum’s principal analyst Shelly Kramer talks with Pega’s Product Marketing Director Tara DeZao about how the shift away from third party data is driving a transformation for marketers in a massive way and what’s ahead for 2022.
Shelly Kramer

French Privacy Watchdog Finds Google Analytics Breaches GDPR

Futurum’s principal analyst Shelly Kramer dissects the latest ruling from French privacy watchdog CNIL on illegal trans-Atlantic data transfers through Google Analytics. Kramer breaks down the details of the ruling as well as offers insight on what this means for big tech in the EU.
Shelly Kramer

Amazon Announced the Opening of Amazon Style, its First Physical Retail Store

Futurum principal analyst Shelly Kramer teams up with junior analyst Lauren Kirkpatrick explore Amazon’s latest announcement: Amazon Style. Together they breakdown what consumers can expect from Amazon Style and how this new foray into physical fashion will change the retail industry.
Shelly Kramer

Salesforce Safety Cloud Launches, Designed to Streamline COVID Testing and Status Reporting

Futurum’s principal analyst Shelly Kramer examines Salesforce’s latest release: Safety Cloud, a new product designed to streamline COVID testing, health status reporting, and safety protocols. She offers insight into how this cloud-based reporting software will impact the workplace and why this could be part of our new normal.
Shelly Kramer

House Passes The America Competes Act Aimed at Boosting U.S. Semiconductor Competition with China

Futurum’s principal analyst Shelly Kramer explores the America Competes Act, a new bill passed by the House on Friday aimed at boosting U.S. competition with China, focusing heavily on the semiconductor industry and technology innovation.
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