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T-Mobile Seeks Authorization for 6 GHz Band Wi-Fi Testing

Futurum’s principal analyst Shelly Kramer responds to T-Mobile’s initiative to test Wi-Fi capabilities and performance within unlicensed portions of the 6 GHz band spectrum, with analysis of the company’s intentions and innovative potential.

Nike’s Metaverse Store Paves a Pathway into the Future

Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.

Sustainability: The New Business Imperative – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, Interview Series, Futurum principal analyst Shelly Kramer sits down with SAP’s Amanda Mountain, Global Vice President of SAP Digital Commerce for a conversation on Earth Day 2022 about all things sustainability. Sustainability is, without question, the new business imperative, and in this webcast we shared some interesting research about customer thoughts on sustainability, advice on how organizations can plan their sustainability initiatives, and technology solutions designed to help speed progress on the sustainability front along.

Google Cloud’s Retail Search Tool Geared Toward Helping Eliminate Cart Abandonment

Futurum’s principal analyst Shelly Kramer explores Google Cloud’s announcement of the launch of its new Retail Search, a tool designed to help ecommerce retailers address and mitigate cart abandonment and level up on the customer experience front. In combination with Google Cloud’s other retail tools, this is a smart move for Google Cloud as it continues to try and gain traction in the cloud wars.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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