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Author: Olivier Blanchard

Amazon CES 2026 Do Ring, Fire TV, and Alexa+ Add Up to One Strategy
February 5, 2026
 

Amazon CES 2026: Do Ring, Fire TV, and Alexa+ Add Up to One Strategy?

Olivier Blanchard, Research Director at The Futurum Group, examines Amazon’s CES 2026 announcements across Ring, Fire TV, and Alexa+, focusing on AI-powered security, faster interfaces, and expanded assistant access across...
Olivier Blanchard
Xeon 6 Arrives for Workstations. Is Intel Reframing CPU Value
February 4, 2026
 

Xeon 6 Arrives for Workstations. Is Intel Reframing CPU Value?

Olivier Blanchard, Research Director at Futurum, examines Intel’s Xeon 6 workstation launch and whether core density and memory bandwidth can reshape CPU relevance in professional workloads....
Olivier Blanchard
42% of Enterprises Plan to Cut Endpoint Device Refreshes by 18 Months if TCO is Offset by AI Productivity Gains
February 4, 2026

42% of Enterprises Plan to Cut Endpoint Device Refreshes by 18 Months if TCO is Offset by AI Productivity Gains

Olivier Blanchard, Research Director at Futurum, shares a new insight into how the ROI of AI PCs’ connection to measurable productivity gains could significantly shorten PC purchase cycles in the...
Olivier Blanchard
Dell Scales Its Education PC Strategy. Is Rugged Hardware the Differentiator
February 4, 2026
 

Dell Scales Its Education PC Strategy. Is Rugged Hardware the Differentiator?

Olivier Blanchard, Research Director at Futurum, examines Dell’s education PC expansion and how rugged design, serviceability, and platform choice shape long-term classroom device strategies....
Olivier Blanchard
Qualcomm Unveils Future of Intelligence at CES 2026, Pushes the Boundaries of On-Device AI
January 16, 2026
 

Qualcomm Unveils Future of Intelligence at CES 2026, Pushes the Boundaries of On-Device AI

Olivier Blanchard, Research Director at Futurum, shares his/her insights on Qualcomm’s CES 2026 announcements, which highlight both the breadth of Qualcomm’s Snapdragon and Dragonwing portfolios, and the velocity with which...
Olivier Blanchard
SiMa.ai and Synopsys Unveil Automotive AI SoC Blueprint. Is Pre-Silicon the New Baseline
January 15, 2026
 

SiMa.ai and Synopsys Unveil Automotive AI SoC Blueprint. Is Pre-Silicon the New Baseline?

Olivier Blanchard, Research Director at Futurum, shares his insights on the joint SiMa.ai–Synopsys blueprint, which targets earlier architecture exploration and software development for ADAS and IVI SoCs....
Olivier Blanchard
Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements
January 9, 2026
 

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World 2026....
Alex Smith
Olivier Blanchard
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Are Enterprises Finally Ready for AI PCs New Futurum Data Shows the Tipping Point
December 10, 2025

Are Enterprises Finally Ready for AI PCs? New Futurum Data Shows the Tipping Point

Olivier Blanchard shares new enterprise insights on how AI PCs are reshaping PC refresh cycles, budgets, and endpoint strategy heading into 2026....
Olivier Blanchard
Executive Summary Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026
December 9, 2025

Executive Summary: Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026

Olivier Blanchard, Analyst at Futurum, shares his insights on the AI PC market, projecting a deceleration in the rate of enterprise adoption in 2026 following the Windows 10 EOS deadline....
Olivier Blanchard
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...
Olivier Blanchard
Is Amazon Ads AI Becoming the New Center of the Advertising Stack
December 1, 2025
 

Is Amazon Ads AI Becoming the New Center of the Advertising Stack?

Olivier Blanchard, Research Director at Futurum, shares insights on how Amazon Ads AI reshapes campaign management, creative production, and full-funnel execution following the major announcements at unBoxed 2025....
Olivier Blanchard
Amazon's Voice-Enabled Alexa+ and the Future of Agentic AI
October 27, 2025

What the Amazon Devices and Alexa+ Ecosystem Can Teach PC Vendors About the Future of Agentic AI

Olivier Blanchard, Practice Lead and Research Director at Futurum shares his insights into what the first logical “killer app” for AI PCs could and should be: complementing the AI PC...
Olivier Blanchard

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