Author: Keith Kirkpatrick

Generative AI and Data Offerings Focus on Personalization, Empowering Employees, and Unifying Retail Data
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s retail-focused announcements, and discusses how these innovations will help retailers improve operations and their customers’ experiences.
In our latest offering, Market Insight Report: SaaS-Based Generative AI Pricing Trends, we detail the current state of enterprise-focused SaaS platform pricing, discuss how generative AI features are being delivered and priced, and discuss the value of shifting to a consumption-based model.
Analytics and Predictive Models Help Retailers Manage Multiple, Interdependent Data Sources
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s retail-focused announcements and discusses how these data-led innovations will help retailers improve operations and their customers’ experiences.
Our latest Research Report, Unlocking Value with AI: Opportunities for Retailers in 2024, completed in partnership with Microsoft, covers retailer and consumer perceptions of how and where AI should be deployed, the challenges faced by retailers to deploy AI, and an assessment of the current progress of AI implementations within the retail industry.
Intel Continues Its Shift Beyond Chips to Focus on Generative AI Software
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of Articul8, a new enterprise-focused generative AI platform created by Intel and DigitalBridge, and discusses its potential for competing in a crowded market.
AI-Powered Tools Enable Seamless Customer Interactions and Modern Back-End Experiences
The Futurum Group’s Steven Dickens and Keith Kirkpatrick cover Google’s retail-focused announcements and discuss how these innovations will help retailers improve operations and their customers’ experiences.
Acquisition to Deepen Zendesk’s Workforce Engagement Management Capabilities, Support CX Quality Improvements
Keith Kirkpatrick and Sherril Hanson of The Futurum Group provide insights into Zendesk’s announced acquisition of quality management platform provider Klaus, bringing the benefit of analytics on both human and digital agent performance.
In our latest Research Brief, Accelerating Integration Modernization with Composable Development, completed in partnership with Tray.io, we cover the factors that contribute to a fragmented and constrained technology stack and development environment, the development approach that delivers results and value quickly and efficiently, and the markers of a technology development framework that prioritizes continuous improvement and the integration of AI and automation.
Generative AI, Consolidation of Technology Stacks, and a Shift to Consumption-Based Pricing Will Emerge In 2024
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses six predictions for the enterprise SaaS market, and how they will impact vendors and customers.
New Service Offerings Are Designed to Assist Companies with Maximizing ROI with Automation Deployments
Keith Kirkpatrick, Research Director with The Futurum Group, covers Automation Anywhere’s announcement of new benchmarking services designed to help companies maximize their automation investments.
In our latest report, Market Insight Report: Breaking Down Generic versus Specialized ERP Software, we provide a comparison of generic ERP software versus specialized solutions, detail factors that should be considered when evaluating an ERP solution and provide a representative sample of several specific ERP vendors’ solutions, describing their target customers, features, and positioning.
Khozema Shipchandler Appointed CEO to Replace Jeff Lawson, and Jeff Epstein Appointed as Chair of Twilio Board
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of a CEO change at Twilio and discusses how that change might help to underscore more confidence in the company among investors and customers.

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