Author: Keith Kirkpatrick

The Futurum Group’s Paul Nashawaty and Keith Kirkpatrick cover the public beta release of Einstein Copilot and discuss how Salesforce has avoided many of the public blunders around generative AI.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails to protect against toxicity, bias, and inaccuracies.
New Enhancements Will Help Business Users Interact with Data More Easily, Efficiently, and Securely
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Datasphere-related announcements, and discusses how these new features and tools will help customers more easily interact with, manage, and derive insights from their data.
Commits to Driving Innovation Around CustomerAI and Embedding Segment CDP Across the Entire Twilio Platform
Keith Kirkpatrick, Research Director at The Futurum Group, covers Twilio’s announcement that it has committed to turning around its Segment business and discusses the reasons why the vendor had little choice but to double down on CDP.
Generative AI Assistant to Drive More Efficiency and Access to Data
Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s public preview of Copilot for Finance and discusses how the tool will help deliver business benefits quickly and efficiently via generative AI.
FY 2024 Revenue Reaches $34.9 Billion, Up 11% YoY, with FY 2024 Non-GAAP Operating Margin of 30.5%
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Salesforce’s Q4 and FY 2024 earnings and discuss the factors contributing to the company’s strong quarterly performance.
Company Banking on Significant Revenue Growth in 2024 with Upcoming Volvo Launch
Daniel Newman and Keith Kirkpatrick of The Futurum Group cover Luminar’s Q4 2023 and FY 2023 earnings and discuss the challenges and opportunities that lie ahead for the LiDAR provider.
CEO Sundar Pichai Takes Responsibility and Focuses Efforts on Fixing Guardrails
Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Insights Can Be Surfaced Anywhere, Anytime, and for Any Stakeholder
Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and at any time.
Creating Stunning Images from Text Prompts Must Be Bolstered by a Robust and Ongoing Commitment to Ensuring Accuracy and the Elimination of Bias
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response.
The New Edition of Marketing Cloud Provides Access to Trusted AI on Einstein 1
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Marketing Cloud Edition, which helps SMB marketers leverage relevant customer data and AI.

Thank you, we received your request, a member of our team will be in contact with you.