Today, organizations must prioritize the most important factors when selecting their strategic cloud partner. As such, The Futurum Group conducted interviews with Google Cloud customers that switched from Azure, fully confirming that the selection process takes on critical importance as organizations fulfill strategic demands such as company-wide AI implementations and digital transformation as well as adapt to major market trends related to cloud technologies. 

Through our interviews with the Google Cloud customers, we identified and established Google Cloud outperformed Azure across five key selection criteria for cloud services: security, reliability, scalability, cost savings, and cloud tools. In summary, these key customers demonstrated why they selected Google Cloud due to the platform’s ability to excel in meeting the main selection criteria. As a result, we produced recommendations for key cloud decision makers such as CxOs and IT decision-makers (ITDMs) in guiding their evaluation of cloud services.

In our latest Research Report, Why Organizations Are Switching to Google Cloud, completed in partnership with Google, The Futurum Group examined how the customer interviews, taken together, established why major organizations are making the decisive switch from Azure to Google Cloud. Across the five top selection criteria for the best cloud service that we identified, all the customers established the Google Cloud offering as consistently advantageous over Azure. Google Cloud stands out as the preferred choice by excelling in the fulfillment of the five selection criteria.

In this report, you will learn:

• How organizations need to prioritize the ability of the cloud provider to deliver end-to-end security as embodied in Google Cloud’s comprehensive security measures. 
• Why CxOs and ITDMs should emphasize consideration of Google Cloud’s proven track record of ensuring reliability through features such as multi-regional deployments alongside automated backups.
• Enterprises must explore the cost advantages their strategic cloud partner can deliver such as Google Cloud’s committed use of discounts and the pay-as-you-grow pricing models
• Organizations must ensure their strategic cloud provider can automatically meet rapidly growing and evolving scaling demands, such as Google Cloud’s agile support of elastic workload demands across AI and enterprise applications.
• Cloud decision-makers should evaluate Google Cloud’s comprehensive suite of cloud tools and services, such as BigQuery and Cloud Spanner, that enable more efficient application development, data management, and infrastructure optimization.

If you are interested in learning more, be sure to download your copy of Why Organizations are Switching to Google Cloud today.