Microsoft Activision Deal Blocked in U.S.

The Six Five team discusses Microsoft Activision Deal Blocked in U.S.

If you are interested in watching the full episode you can check it out here.

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we ask that you do not treat us as such.

Transcript:

Pat Moorhead: Microsoft Activision deal hits another snag, this time in the US and shockingly not just in the UK. What’s going on here, Dan?

Daniel Newman: I mean look, it’s not really any surprise, but it was worth covering that the FTC basically put a temporary request to block this acquisition, setting a hearing. The long and short term is that I think this is partially to Lina Khan, I think it’s partially that it needs more time to spend to really look at this deal. It probably wants to make sure that it gets a voice. A lot of credit was going over to the UK. Right now we’re in this anti-growth environment. Nobody wants to see big companies get bigger and certainly not on the watch of this administration, which really promised to enforce that. Having said that, very little real enforcement has been done. Now, you and I came out, the FTC hasn’t actually made any real comment by the way, on why they’re doing this. But Microsoft doesn’t seem to feel it’s that big of a risk for them.

They came out and said that this is going to give more choice to the gaming market. And Pat, I’m going to stick by what I said. I think there’s enough competition that besides the size of this deal, I can’t really figure out what we’re regulating. And I’m only saying that because between console, subscription services, mobile gaming, PC gaming, there just seems to be enough choice that, again, this is one of those where I just spin my wheels and I bang my head on the desk and go, “But the app store.” Why are we spending so much time on deals like this now? Are there certain titles that are extremely popular within this that could see some pricing power? Yes. But overall, Pat, I think this is another stop and pause moment. I think they will win out the US, I just don’t see it actually being stopped. But I think the optics here are showing that some additional consideration that it didn’t fly through, that some extra thought was given to this thing before ultimately making the decision to approve it.

Pat Moorhead: You sure didn’t want to talk more on this one, Dan?

Daniel Newman: Do you want me to talk more? That was fast.

Pat Moorhead: Seven minutes or so. No, I’m just kidding. No, listen, I’m going to fill in the blanks here. We just have one minute left. A regulatory bodies are seem to be places that innovation dies where they’re just not focused on the right things. I do think that this deal will go through given the right concessions. Microsoft, I’m sure has already given the Sony concession on that. And heck, you don’t make money off the gaming console, you make money off the game. So maybe this is Apple. They want some commitment that people will write directly to their metal API and their crappy notebooks that can’t run games right now because nobody wants to write the metal. But this is going to go through, this is a temporary stop.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Thales' H1 2026 Results Highlight Strategic Shifts in Cybersecurity Investments
August 14, 2026

Thales’ H1 2026 Results Highlight Strategic Shifts in Cybersecurity Investments

Thales' H1 2026 results reflect a $242B cybersecurity market forecast through 2029, with enterprises planning 5-15% budget increases and 74% showing strong vendor retention, signaling sustained momentum in data security...
How Movate and Leena AI Are Redefining Employee Experience with Agentic AI
August 14, 2026

How Movate and Leena AI Are Redefining Employee Experience with Agentic AI

Movate and Leena AI partner to deliver agentic AI solutions that streamline fragmented enterprise workflows, reflecting CIOs' growing automation priorities....
Intuit's AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?
August 13, 2026

Intuit’s AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?

Intuit's Summer 2026 Enterprise Suite embeds generative AI and industry-specific workflows, positioning itself as the AI-native alternative to traditional ERP vendors for mid-market dominance....
FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs
August 13, 2026

FIS Earns Top Honors for Treasury Management Software Amid Growing Market Needs

Global Finance named FIS the World's Best Treasury Management Software in 2026, validating its leadership as enterprises prioritize AI integration and faster implementation timelines in financial software solutions....
Adyen's H1 2026 Results Highlight Strategic Growth and Market Positioning
August 13, 2026

Adyen’s H1 2026 Results Highlight Strategic Growth and Market Positioning

Adyen's H1 2026 results reveal how its unified commerce platform capitalizes on enterprise software market acceleration, with spending projected to reach $423.6B by 2031 at 12.2% CAGR....
Agentic AI
August 7, 2026

Salesforce’s Agentic Enterprise Index: A Paradigm Shift in AI Deployment

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce's Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%,...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.