Nimble Launches Workflows to Empower Small Businesses to Stop Using Spreadsheets for Contact Management

Ready-to-Use Workflow Templates Help Teams Manage Processes Beyond Sales, including HR, Marketing, Support, Finance, and More

SANTA MONICA, Calif.–(BUSINESS WIRE)–Nimble, the relationship-focused CRM for your entire team, announced today that they have launched Workflows to help companies manage repeatable people-related business processes. Workflows enable teams across all departments to ditch spreadsheets and manage processes in graphical boards and list views, saving time and increasing efficiency.

Manage People-Related Business Workflows As a Team

Repeatable processes are key to scaling a business, but managing external contact-related workflows across an entire company has historically been way too hard. Contact tools from Microsoft and Google aren’t designed for team contact management or workflows, and most CRMs are built for sales people to manage prospects so the rest of the company ends up using spreadsheets to manage people processes.

Nimble’s Workflows solve this by creating a place to track and manage everything that is needed to move contacts and companies through the processes necessary to grow a business. Workflows are designed to be used across all departments in a company including sales, marketing, customer service, accounting, business development, and more.

Nimble Workflows Help Teams Manage Contact Processes

“Most companies don’t use any CRM or a team contact manager and still manage customer interactions in spreadsheets and email,” said Jon Ferrara, CEO of Nimble. “Nimble’s new Workflows enable teams to manage people-related business processes with a relationship-focused CRM that is designed to be the whole company’s contact manager.”

Ready-to-Use Workflow Templates for Any Business Use Case

Nimble created ready-to-use Workflow templates for any type of repeatable business interactions that teams perform, including customer support, order management, accounts receivable, hiring, PR, influencer marketing, fundraising, and more. Workflow templates are easily customizable to track the stages and fields that fit unique engagement processes.

As an example, stages can be defined for recruiting purposes to show how candidates are moving through the hiring process by allowing all stakeholders to quickly access all important information about applicants.

“What I love most about Nimble is that it’s built for the whole company, not just salespeople. I believe that the whole team should share and manage a common contact database that tracks the interactions and follow ups needed to grow a successful company,” says Jeff Sheehan, Integrated Marketing Consultant and Speaker. “By adding Workflows, Nimble now enables everybody across the company to manage the people-related processes that they need to truly scale a business.”

Streamline Workflow Processes and Grow Your Business with Nimble

  • Relate Workflows to Contact Records – Associate workflows with people and companies to get a 360-degree relationship overview, including history of interactions, calendar events, attachments, custom field information.
  • Manage Business Workflows Across Departments – Think beyond sales and create multiple workflows to track repeatable business processes from a variety of outreaches, including; hiring, influencer marketing/PR, fundraising, professional network building, etc.
  • Use Pre-Built Workflow Templates or Create Your Own – Save time by utilizing ready-to-use workflow templates with pre-defined stages and fields designed for many common business use cases. Templates can be easily modified and/or new ones can be created from scratch.
  • Visualize Contact Workflows in Spreadsheet/Board Views – Progress leads and contacts from one stage to the next either in board or spreadsheet list views. Use in-line editing to make quick changes to the information you’re tracking on your contacts.
  • Manage Workflows from Anywhere You Work – Streamline processes by adding contacts to workflows from your email inbox, any website, web forms, social media, business apps, or via Zapier/Integromat or Nimble’s API.

ABOUT NIMBLE – Nimble is a leading global provider of simple, smart CRM for small business teams using Microsoft 365 or Google Workspace. It combines the strength of traditional CRM, classic contact management, social media, sales intelligence, pipeline management, and marketing automation into one powerful relationship manager that delivers valuable company and contact insights—everywhere you work. Nimble has been named “Market Leading CRM for Customer Satisfaction and Ease of Use” for nine consecutive years, CRM Watchlist Winner for three consecutive years, and has been recognized as a Top Performer by Capterra and has placed on six Capterra Shortlists this year.

Contacts

Nimble
Michaela Underdahl
(310) 438-5362
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Cadence AuraStack
October 23, 2026
Article
Article

Nokia Designs Network Hardware 5x Faster on Cadence's Agentic Supercomputer

Brendan Burke, Research Director at Futurum, shares his insights on Nokia deploying Cadence's AuraStack AI Super Agent on the Millennium M2000, why the on-premises system sale answers Synopsys Autopilot, and what a...
OpenShell agent security
October 23, 2026
Article
Article

SUSE OpenShell Agent Security: Enforcement Is Table Stakes, Proof Is Not

Vikram Rathnam and Mitch Ashley of The Futurum Group share insights on SUSE's OpenShell agent security news and why proof of what an agent did, not enforcement, will separate the enterprise Linux...
Google Cloud Marketplace Can It Become Gemini's Front Door to the Enterprise
October 23, 2026
Article
Article

Google Cloud Marketplace: Can It Become Gemini’s Front Door to the Enterprise?

Alex Smith, Analyst at The Futurum Group, shares insights on how Google Cloud Marketplace is becoming the commercial engine for Gemini, industry agents, and agentic ISV solutions....
IBM Q3 FY 2026 Software Growth and Deal Recovery Lift Execution
October 23, 2026
Article
Article

IBM Q3 FY 2026: Software Growth and Deal Recovery Lift Execution

Futurum Research examines IBM’s Q3 FY 2026 earnings, including software execution, infrastructure deal recovery, sovereign AI demand, and consulting delivery efficiency....
Latest Research:
The Storage Squeeze How Smart Organizations Are Funding Their AI Future
October 20, 2026

The Storage Squeeze: How Smart Organizations Are Funding Their AI Future

In our latest Thought Leadership Brief, The Storage Squeeze: How Smart Organizations Are Funding Their AI Future, completed in partnership with CTERA, Futurum Research examines how unmanaged data growth drains...
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.