Pala Casino Spa Resort Partners with InMoment to Improve Customer Loyalty Post Pandemic

SALT LAKE CITY (September 21, 2021)—InMoment®, the leading provider of Experience Improvement (XI)™, announced that Pala Casino Spa Resort, the entertainment capital of Southern California, has selected InMoment as its Experience Improvement partner.

Like many in the hospitality industry, Pala Casino Spa Resort reevaluated what excellent customer experience looks like post pandemic. It’s crucial to be aware of what is important to guests as traveling and entertainment open back up. Partnering with InMoment, Pala Casino Spa Resort will better understand customer experience (CX) in the new world and seek to continuously improve guests’ experience.

The focus of Pala Casino Spa Resort Voice of Guest program is to improve overall guest satisfaction and create customer loyalty and retention. Using InMoment’s XI Platform, Pala Casino Spa Resort will collect, analyze and take action on experience data to identify customer friction points and improve operations.

“What is important to guests in 2021 and beyond has changed significantly, and we recognize the need to not only understand but take action so we can ensure our guests feel safe and comfortable at the resort.” said Brittany Castillo, Organizational Development Program Manager. “Guest sentiment is key to loyalty, and loyalty is key to any business. Our partnership with InMoment will help us be able to serve the evolving needs of our guests so they continue to come back and enjoy Pala Casino Spa Resort.”

About Pala Casino Spa Resort

As SoCal’s Entertainment Capital, Pala Casino Spa Resort includes a Las Vegas-style casino including an expansive gaming floor with over 2,000 slot and video machines, 78 table games, 9 restaurants, two lounges, 2,000-seat Pala Events Center, outdoor Starlight Theater and luxury hotel; five swimming pools with two hot tubs and 14 luxury cabanas.  Pala Casino’s wide variety of HD premium sporting events enhance an exciting collection of live bands daily at both indoor and outdoor venues. Pala Casino Spa & Resort is an AAA Four-Diamond Award winner for 15 consecutive years.

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com

###

CONTACT: Alix Peterson, InMoment, [email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
ServiceNow and Accenture Bet on Migration to Win Enterprise Risk
July 7, 2026
Article
Article

ServiceNow and Accenture Bet on Migration to Win Enterprise Risk

Fernando Montenegro, VP at The Futurum Group, examines the ServiceNow and Accenture cybersecurity offering, and why its AI-powered migration and the Armis acquisition point to a bid to become the enterprise risk...
Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?
July 7, 2026
Article
Article

Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?

Olivier Blanchard, Research Director at The Futurum Group, examines how Siri AI transforms Apple Intelligence from a feature set into a systemwide layer for apps, workflows, and user experiences across Apple’s ecosystem....
Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+
July 7, 2026
Article
Article

Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+

Olivier Blanchard, Research Director at The Futurum Group, examines how Amazon Sleep Studio expands Amazon Kids+ with bedtime content, scheduling tools, parental controls, and Echo device integrations for families....
Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside
July 7, 2026
Article
Article

Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside?

Olivier Blanchard, Research Director at The Futurum Group, examines how ASUS is bringing data-center-class AI infrastructure to the deskside with the ExpertCenter Pro ET900N G3 and what its local AI deployment strategy...
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.