Menu

Navistar, Global Truck Manufacturer, Deploys Bright Pattern Contact Center Software for Digital CX Across Mexico

Navistar partners with CallItOnce and Bright Pattern Contact Center to deploy digital customer support channels with a 100% remote workforce.

South San Francisco, Calif., October 19, 2021 — Bright Pattern, a leading provider of AI-powered cloud contact center software, has been deployed by a global truck manufacturer, Navistar. Navistar needed an omnichannel contact center solution that would enhance their customer experience with additional digital channels, innovative features, remote workforce capabilities and compliance, and effortless customer experience surveys.

“Our main goal was to optimize SLAs and human resources available. Initially we had an 85% SLA. After having real-time monitoring, statistics of service level specific by service, and the ability to route calls based on real-time statistics with Bright Pattern, we were able to improve SLA to 95% with 50% less human resource,” said Kevin Ramírez, Navistar Team Leader.

Navistar has deployed traditional and digital channels using the Bright Pattern Contact Center Solution including voice, webchat, a mobile app, and customer satisfaction surveys. With the innovative solution, Navistar was able to redesign the customer experience and integrate the solution to their existing CRM, ERP, and Collections solutions. Navistar was also able to keep all agents remote throughout the deployment of Bright Pattern Contact Center with full compliance prevention of PLD, CNBV, GAFI and 100% of interactions recorded and saved.

“Mexico is a fast growing market in the contact center space, and Bright Pattern is proud to support the digital channels and integrations necessary to power effortless customer experience in Mexico. Our partner, CallItOnce, started in Mexico in 1994 and is now a leader in one of the largest international markets outside of the U.S, and Canada. Navistar is just one of the many customers of CallItOnce and Bright Pattern that is revolutionizing customer communications using innovative channels,” stated Michael McCloskey, CEO of Bright Pattern.

Companies of all sizes select Bright Pattern to power their customer experience because of its easy-to-use yet powerful omnichannel platform, offering traditional channels and emerging channels like Facebook Messenger, in-app customer support, enterprise functionality, and cloud-first architecture. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and as a leader by Gartner and G2 Crowd as a CCaaS leader.

About Bright Pattern

Bright Pattern provides the simplest and most powerful AI-powered omnichannel contact center software and service management solutions for innovative midsize and enterprise companies. To make customer service brighter, easier, and faster than ever before, Bright Pattern offers the only true omnichannel cloud platform with embedded AI that can be deployed quickly and nimbly by business users—without costly professional services. Bright Pattern allows companies to offer an effortless and personal customer experience across channels like voice, text, chat, email, video, messengers, and bots. Bright Pattern also allows companies to measure and act on every interaction on every channel with embedded AI omnichannel quality management. The company was founded by a team of industry veterans who pioneered the leading contact center solutions and are now delivering an architecture for the future with an advanced cloud-first approach. Bright Pattern’s cloud contact center solution is used globally in over 26 countries.

About Navistar

Navistar Corporate is a company with more than 180 years of experience in the production of trucks, buses and engines; innovating and creating solutions for all types of markets. Its brand, International, has a presence in more than 45 countries. In 1996 Navistar began operations in Mexico, offering commercial programs and the highest range of offers for the acquisition of trucks, tractors, buses and equipment, allied with Navistar Financial.

Media Contacts:

Shelby Bozekowski

Director, Marketing

Bright Pattern Contact Center

[email protected]

(720) 209-2818

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
January 21, 2026
Research
Research

AI-Enabled Enterprise Workspace – Futurum Signal

The enterprise workspace is entering a new phase—one shaped less by device refresh cycles and more by intelligent integration. As AI-enabled PCs enter the mainstream, the real challenge for IT leaders is...
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
Article
Article

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
AWS European Sovereign Cloud Debuts with Independent EU Infrastructure
January 16, 2026
Article
Article

AWS European Sovereign Cloud Debuts with Independent EU Infrastructure

Nick Patience, AI Platforms Practice Lead at Futurum, shares his/her insights on AWS’s launch of its European Sovereign Cloud. It is an independently-run cloud in the EU aimed at meeting stringent data...
Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling
January 16, 2026
Article
Article

Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling

Brendan Burke, Research Director at Futurum, evaluates GlobalFoundries’ acquisition of Synopsys’ Processor IP to lead in specialized silicon for Physical AI. Synopsys pivots to a neutral ecosystem strategy, prioritizing foundation IP and...
Latest Research:
Modern Private Cloud: Balancing Operational Agility with Data Sovereignty
January 14, 2026
Research
Research

Modern Private Cloud: Balancing Operational Agility with Data Sovereignty

In this Market Brief, Modern Private Cloud: Balancing Operational Agility with Data Sovereignty, Futurum Research explores why enterprises are rethinking public cloud-first strategies and how modern private cloud platforms enable...
TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance
December 18, 2025

TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance

In our latest Analyst Insight Report, TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance, completed in partnership with TMTG, The Futurum Group covers the critical...
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025
Research
Research

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.