AmplifAI Closes $18.5M Series A to Empower Employee-Centric Enterprises, led by Greycroft

The only comprehensive data-driven people enablement platform for enterprises is set to build upon its category-defining innovation Self-learning platform monitors data and learns high-performing employees’ skills and behaviors, creating personalized development actions for every employee User base has grown by 10x over the last 12 months; new funding allows for further expansion with deployments in 16 different countries

PLANO, Texas–(BUSINESS WIRE)–AmplifAI, the leading People Enablement Platform for employee-focused enterprises, today announced the closing of $18.5 million in Series A funding led by Greycroft along with continued participation by LiveOak Venture Partners, Dallas Venture Partners and Capital Factory. The Series A funding round is allocated into $12.5 million of equity funding and $6 million in venture debt from Comerica Bank.

The new capital will be used to further secure AmplifAI’s position as the most comprehensive and innovative employee enablement platform for hybrid enterprises; driving product improvements and innovation that continue to define the category, transform the way companies develop employees and elevate enterprises that are people-centric.

“We created the category of AI-powered people enablement and continue to prioritize continuous improvement and innovation to maintain our industry leadership,” AmplifAI founder and CEO Sean Minter said. “This investment aligns with our objectives to enable every organization to better use data to maximize employee and organizational performance.”

The AI Platform That Maximizes Employee Performance and Engagement for Hybrid Workforces

The self-learning platform monitors data and learns high-performing employees’ skills and behaviors, ultimately creating personalized development actions to elevate every employee into a high performer.

Over the last 12 months, AmplifAI has grown its paid user base by 10x while winning worldwide RFPs from Fortune 20-sized enterprises. AmplifAI now operates in 16 different countries, serving leading people-centric brands such as The Home Depot.

“AmplifAI has proven its capabilities, starting with a small pilot over two years ago to an enterprise-wide intelligent engagement and performance management platform for all of THD contact centers—both internal and outsourced,” said Dante Brooks, Senior Manager of Customer Experience at The Home Depot. “AmplifAI is very flexible and easy to do business with—a partner that is built to engage, develop and delight our frontline employees.”

“Artificial Intelligence solutions are enabling the transformation of the Intelligent Contact Center,” Aragon Research lead analyst Jim Lundy said. “AmplifAI is showing innovation in AI performance management and workforce engagement with its self-learning, personalized approach to replicating high-performing frontline employees using data that enterprises already generate.”

Investor Perspectives on $18.5M Series A Funding Round

“The contact center remains a huge untapped opportunity for companies globally. Reps are on the front line with customers, and most are missing opportunities to grow customer value because of inadequate training,” said Will Szczerbiak, Partner at Greycroft. “By integrating underlying contact center systems and creating training pathways for all reps to perform like the top 10, AmplifAI delivers tremendous value to clients in the form of higher customer satisfaction, increased revenue, competitive differentiation, and more. We are incredibly impressed with the product vision and execution to date and are looking forward to helping build a category leader in the contact center SaaS space.”

About AmplifAI

AmplifAI is the AI-Driven People Enablement Platform for employee-centric workforces. AmplifAI transforms employee data into actions modeled after an enterprise’s best-performing people – helping hybrid teams maximize business outcomes, boost productivity and improve engagement. As more companies explore the new generation of hybrid work, innovative leaders and organizations are relying on AmplifAI to enable people, improve performance and make work more fun – wherever work is happening. Visit amplifai.com to learn more.

About Greycroft

Greycroft is a seed-to-growth venture capital firm that partners with exceptional entrepreneurs to build transformative companies. The firm has deep experience in both consumer and enterprise technology, with a portfolio that spans the globe. Greycroft values building enduring relationships with founders and understands that they want more from investors than just capital. Greycroft has raised more than $2 billion in commitments and has over 200 active investments. The portfolio includes Acorns, Anine Bing, App Annie, Axios, Bird, BetterCloud, Braintree, Bright Health, Buddy Media, Bumble, Flutterwave, Goop, Happiest Baby, Huffington Post, Icertis, Lightricks, Maker Studios, Medly, Openpath, Scopely, SEMrush, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, and Yeahka. For more information visit, www.greycroft.com.

Contacts

Treble
Ethan Parker
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
ServiceNow and Accenture Bet on Migration to Win Enterprise Risk
July 7, 2026
Article
Article

ServiceNow and Accenture Bet on Migration to Win Enterprise Risk

Fernando Montenegro, VP at The Futurum Group, examines the ServiceNow and Accenture cybersecurity offering, and why its AI-powered migration and the Armis acquisition point to a bid to become the enterprise risk...
Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?
July 7, 2026
Article
Article

Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?

Olivier Blanchard, Research Director at The Futurum Group, examines how Siri AI transforms Apple Intelligence from a feature set into a systemwide layer for apps, workflows, and user experiences across Apple’s ecosystem....
Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+
July 7, 2026
Article
Article

Amazon’s Sleep Studio Finally Strengthens the Value of Amazon Kids+

Olivier Blanchard, Research Director at The Futurum Group, examines how Amazon Sleep Studio expands Amazon Kids+ with bedtime content, scheduling tools, parental controls, and Echo device integrations for families....
Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside
July 7, 2026
Article
Article

Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside?

Olivier Blanchard, Research Director at The Futurum Group, examines how ASUS is bringing data-center-class AI infrastructure to the deskside with the ExpertCenter Pro ET900N G3 and what its local AI deployment strategy...
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.