SugarCRM, the software company from Cupertino, California, that produces the web application and customer relationship management (CRM) system called Sugar, is partnering with a new master distributor in Latin America as part of a continuing push in global expansion, the company announced in a news release posted on its website.
The new master distributor is Technology Coast Partners (TCP), which has more than 25 years of experience in Latin America selling enterprise resource planning (ERP) and other enterprise software solutions, including Epicor, Procore, and E2open. With a strong track record of accelerating digital transformation for midsize and large manufacturing and distribution companies in the region, TCP will provide sales, marketing, channel development, and support to its network of resellers, significantly expanding Sugar’s presence and resources in Latin America.
Based in Miami, TCP has regional offices in all major markets in Latin America, including Mexico and Argentina, which are key markets for Sugar’s regional expansion.
SugarCRM will help brands elevate their CX, given the platform’s tightly integrated sales and marketing capabilities, alongside data-fueled artificial intelligence (AI), said Gonzalo F. Nuñez, president and CEO of TCP. For Jason Rushforth, SugarCRM general manager and senior vice president for the Americas, the partnership will provide the CX necessary to create customers for life. The partnership announcement comes as SugarCRM continues to experience double-digit growth in Latin America, with the company on track to achieve 23% year-over-year (YoY) growth for the current fiscal year. Sugar, the CRM product, is a software as a service (SaaS), AI-driven platform that provides marketing automation, sales tools, and customer service.
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Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.
At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.
