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Enterprising Insights

In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses several new generative AI-focused product announcements and enhancements focused on contact centers and service applications.
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the use of generative AI to improve efficiency within the flow of work, focusing on apps within the healthcare space.
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the opportunity for SaaS vendors in the mid-market, covering the differences in the buying criteria and product demands between buying types, and discusses how generative AI may be a game-changer in the market.
Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Kathryn Murphy, Senior VP, Product & Design with Twilio, about CX, personalization, and AI, and how it can also be used to improve customer and employee journeys.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails to protect against toxicity, bias, and inaccuracies.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and covers how SaaS companies’ offerings are meeting these needs.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, provides a recap of Zoho Day 2024, the SaaS company’s analyst meeting, discussing key highlights and key takeaways from the event.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses several key enterprise application insights from earnings season, and also discusses the issue of enterprise application usability.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses several key insights from Cisco’s 2024 Data Privacy Survey, and provides his recommendations to enterprise organizations based on the findings.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the highlights from the National Retail Federation’s 2024 Big Show, and discusses the challenges retailers and vendors will face in the year ahead.
Generative AI, Consolidation of Technology Stacks, and a Shift to Consumption-Based Pricing Will Emerge In 2024
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses six predictions for the enterprise SaaS market, and how they will impact vendors and customers.