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Enterprising Insights

Wrapping Up Adobe MAX - Six Five Webcast Enterprising Insights
November 26, 2024

Wrapping Up Adobe MAX – Six Five Webcast Enterprising Insights

Host Keith Kirkpatrick shares insights on Adobe MAX, including new AI advancements in Creative Cloud and the importance of responsible AI development....
Enterprising Insights: Episode 40 - Wrapping up Smartsheet Engage and Zendesk AI Summit
October 17, 2024

Enterprising Insights: Episode 40 – Wrapping up Smartsheet Engage and Zendesk AI Summit

Keith Kirkpatrick shares his insights on the key developments and their potential impact on businesses from the recent Smartsheet Engage and Zendesk AI Summit. Dive into the discussion for a...
Enterprising Insights: Episode 39 - Microsoft's Industries Approach
October 14, 2024

Enterprising Insights: Episode 39 – Microsoft’s Industries Approach

In this episode of the Six Five Webcast Enterprising Insights, Keith Kirkpatrick discusses Microsoft's targeted approach to industries. Highlighting how the company's innovative use of AI, cloud technologies, and strategic...
Enterprising Insights: Episode 38 – Dreamforce Wrap-Up
September 26, 2024

Enterprising Insights: Episode 38 – Dreamforce Wrap-Up

In this episode, Futurum Group Research Director Keith Kirkpatrick discusses the key highlights, areas of emphasis, and takeaways from Dreamforce, including Agentforce, Data Cloud enhancements, and the Agentforce Partner Network....
Enterprising Insights: Episode 37 – Oracle CloudWorld Analyst Takes and Takeaways
September 19, 2024

Enterprising Insights: Episode 37 – Oracle CloudWorld Analyst Takes and Takeaways

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO...
Enterprising Insights: Episode 36 – Enterprise Application Pricing Shifts
September 12, 2024

Enterprising Insights: Episode 36 – Enterprise Application Pricing Shifts

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and...
Enterprising Insights: Episode 35 – Fall Conference Season Preview
August 29, 2024

Enterprising Insights: Episode 35 – Fall Conference Season Preview

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the fall conferences and events he is attending, and provides an overview of the information he hopes...
Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications
August 8, 2024

Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger...
Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM
August 1, 2024

Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of...
Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check
July 25, 2024

Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into...
Enterprising Insights, Episode 31 – Market Insight Report Spotlights
July 18, 2024

Enterprising Insights, Episode 31 – Market Insight Report Spotlights

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at futurumgroup.com, focusing on Text-to-Image Generation Technology for the Enterprise,...
Enterprising Insights, Episode 30 – Predictions at the Halfway Point of 2024
July 3, 2024

Enterprising Insights, Episode 30 – Predictions at the Halfway Point of 2024

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the...

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