ZoomInfo Announces Its First Integrations with Chorus.ai

Integrations Strengthen Prospect and Customer Relationships Through a Data-First Approach for Revenue Teams Using ZoomInfo and Chorus

VANCOUVER, WASHINGTON – SEPT. 2, 2021 – ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the first available integrations between ZoomInfo and Chorus.ai, a ZoomInfo company and a leader in Conversation Intelligence.

In July, ZoomInfo acquired Chorus to enhance ZoomInfo’s vision to deliver a modern go-to-market platform that allows companies to easily identify their target markets and grow their businesses with insight-driven engagement. 

Customers can now transcribe and analyze calls taken in ZoomInfo Engage, access Chorus’ Momentum Insights within ZoomInfo, and unlock ZoomInfo’s business-to-business data and insights within Chorus’ conversation intelligence platform. These integrations enable revenue teams to develop stronger prospect and customer relationships, make more informed decisions, and win more business. 

“Since announcing ZoomInfo’s acquisition of Chorus just last month, our team has made great strides in seamlessly making key features of the Chorus platform available to our customers,” said Henry Schuck, ZoomInfo Founder and CEO. “These integrations will allow sales, marketing, and operations teams to instantly use both ZoomInfo and Chorus to expand their pipelines via a data-first approach that they can’t get with any other platform on the market.” 

ZoomInfo and Chorus customers who use Salesforce can leverage the dialer function in ZoomInfo Engage – ZoomInfo’s sales engagement solution – to automatically save call recordings to their Salesforce account and push them to Chorus for call transcription and analysis. Teams can then listen to previous conversations, learn from them, win business, and repeat these actions across all prospect and customer deals.

ZoomInfo Engage call recordings are now transcribed by Chorus 

Chorus’ innovative Momentum Insights, which provides relationship intelligence, is now available within ZoomInfo, Chorus, and Salesforce, deepening ZoomInfo’s vision for providing intelligence directly where prospects and customers work. Combined Chorus and ZoomInfo users can now view conversation and relationship insights within the ZoomInfo platform for better visibility and management of their prospect and customer pipeline.

Momentum Insights now opens up in the ZoomInfo platform under the Chorus tab

ZoomInfo is now the primary data enrichment source for the Chorus platform, populating prospect and customer contacts, titles, and more with ZoomInfo’s best-in-class intelligence. Replacing Chorus’ enrichment data source with ZoomInfo data has resulted in 33 percent higher match rates and 10x faster load times on contact records in Chorus. ZoomInfo’s data and insights give go-to-market teams the information they need to connect with prospects and customers at the right time with the right message. 

ZoomInfo is now the primary data enrichment source for the Chorus platform 

For more information about how revenue teams can incorporate ZoomInfo and Chorus into their go-to-market strategy, please visit the ZoomInfo and Chorus solutions page. 

About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

Media Contact
Steve Vittorioso
Director, Communications
978-875-1297
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Conduent's $447M Refinancing Clears the Path for AI-Led Growth
October 24, 2026
Article
Article

Conduent's $447M Refinancing Clears the Path for AI-Led Growth

Conduent closed a $447 million refinancing deal, extending credit facilities and reducing financial risk while enabling execution of its ASCEND 2026–28 strategic plan to become a premier AI-led business process partner....
Cadence AuraStack
October 23, 2026
Article
Article

Nokia Designs Network Hardware 5x Faster on Cadence's Agentic Supercomputer

Brendan Burke, Research Director at Futurum, shares his insights on Nokia deploying Cadence's AuraStack AI Super Agent on the Millennium M2000, why the on-premises system sale answers Synopsys Autopilot, and what a...
OpenShell agent security
October 23, 2026
Article
Article

SUSE OpenShell Agent Security: Enforcement Is Table Stakes, Proof Is Not

Vikram Rathnam and Mitch Ashley of The Futurum Group share insights on SUSE's OpenShell agent security news and why proof of what an agent did, not enforcement, will separate the enterprise Linux...
Google Cloud Marketplace Can It Become Gemini's Front Door to the Enterprise
October 23, 2026
Article
Article

Google Cloud Marketplace: Can It Become Gemini’s Front Door to the Enterprise?

Alex Smith, Analyst at The Futurum Group, shares insights on how Google Cloud Marketplace is becoming the commercial engine for Gemini, industry agents, and agentic ISV solutions....
Latest Research:
The Storage Squeeze How Smart Organizations Are Funding Their AI Future
October 20, 2026

The Storage Squeeze: How Smart Organizations Are Funding Their AI Future

In our latest Thought Leadership Brief, The Storage Squeeze: How Smart Organizations Are Funding Their AI Future, completed in partnership with CTERA, Futurum Research examines how unmanaged data growth drains...
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.