Yellow.ai Commended by Frost & Sullivan for Enhancing Customer and Employee Experiences with Its Conversational AI

Yellow.ai’s platform offers seamless interoperability across multiple use-cases, languages, and communication channels

San Antonio, USA  —Oct. 11, 2021— Based on its recent analysis of the Middle Eastern and South Asian conversational AI market, Frost & Sullivan bestows Yellow.ai with the 2021 Technology Innovation Leadership Award for delivering a highly differentiated conversational artificial intelligence (AI)-powered customer experience (CX) and employee experience (EX) automation platform.

The independently assessed award recognizes Yellow.ai’s commitment to innovation, creativity, diversity, and growth potential towards building multi-lingual and omnichannel intelligent chat and voice bots that are critical in the digital transformation and modernization era; especially as customers and employees prefer to connect with enterprises across multiple new-age communications platforms and require information on-demand in languages native to them.

As noted by Frost & Sullivan, Yellow.ai offers advanced functionalities that provide key differentiation, such as automated intent and entity detection, reduced training data needs, support for “human-in-the-loop,” and low-code/no-code capability.

Mohammed Riyaz Ahmed, Industry Analyst at Frost & Sullivan states that “Yellow.ai’s unique tri-fold combination approach of NLP, ML, and AI to CX differentiates it from competing vendors that offer only automation or human agents.” Riyaz further adds, “Yellow.ai’s research and development arm, Bitonic Labs, focuses on solving long-term challenges faced by enterprises looking to adopt conversational AI on a larger scale.”

Yellow.ai’s proprietary deep learning-based Insights Engine, developed on a transformer model, ingests unstructured data, and automatically creates intent. This model allows enterprises to offer cognitive search capabilities across platforms without the need for manual training. It also provides a spectrum of connections with leading knowledge management systems such as Microsoft Sharepoint, Servicenow, and Confluence, enabling enterprises to use their existing knowledge base to bootstrap faster than the competition. Meanwhile, its data-efficient proprietary NLP model synthesizes possible queries and scenarios and makes structured data available for bot training. This NLP engine is based on a few-shot learning model that delivers outstanding results with 50% less data.

“Yellow.ai natively integrates with enterprises’ core systems to complete the user-intended action,” said Samantha Fisher, Best Practices Research Analyst at Frost & Sullivan. “By addressing customers’ requirements through its automated and personalized resolutions and helping them survive market disruptions with its product and engineering focus, it aims to position itself at the forefront of global CX and EX automation initiatives.”

Yellow.ai is a horizontal platform with pre-built language models for various industries. Yellow.ai is a unique industry and function-agnostic platform that supports any conversational AI scenario across marketing, customer support, conversational commerce, HR, and ITSM.

The company’s human-like chat and voice bots can understand sentiments, intent, and past behavior; the bots can also modify pitch, tone, excitement and more, to fulfill customer needs. Yellow.ai’s bots uniquely learn from all human-answered queries to decrease future AI-to-human hand-offs rapidly, achieving 60% automation in the first 30 days. This constant improvement leads to more deflections with appropriate responses while still keeping the human in the loop.

Each year, Frost & Sullivan presents this award to the company that demonstrates uniqueness in developing and leveraging new technologies that deliver significant customer value.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

About Yellow.ai
Yellow.ai is the world’s leading Conversational AI and CX Automation Platform, recognized by Frost & Sullivan, Gartner, IDC, and G2 crowd as a leader. The platform is trusted across 50+ countries by 1000+ enterprises, including Domino’s, Sephora, Hyundai, Biogen International, Edelweiss Broking, Siemens Limited, Waste Connections, American Bureau of Shipping, and MG Motors. Weaving in the best of AI and human intelligence to automate customer and employee experience, the company aims to democratize AI through its no-code/low-code bot builders, omnichannel virtual assistants, and ticketing automation suite. Yellow.ai has raised more than $102M from blue-chip investors and has offices across six countries.
Visit www.yellow.ai for more information. Contact us at [email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Cloudflare Becomes a Certificate Authority to Tackle Post-Quantum Signatures
October 2, 2026
Article
Article

Cloudflare Becomes a Certificate Authority to Tackle Post-Quantum Signatures

Fernando Montenegro, VP at Futurum, analyzes Cloudflare's plan to become a public certificate authority issuing post-quantum Merkle Tree Certificates, a credible move on the harder, signature side of the web's migration....
Synopsys Investor Day 2026 Turns EDA Into a Royalty and AI Model Revenue Share Business
October 2, 2026
Article
Article

Synopsys Investor Day 2026 Turns EDA Into a Royalty and AI Model Revenue Share Business

Brendan Burke, Research Director at Futurum, shares insights on the Synopsys Investor Day 2026, where a $1 billion Amazon royalty deal and GPT-Synopsys with OpenAI reprice EDA around customer volumes and outcomes....
Zendesk's New CFO Is Built for the Billion-Dollar AI Bet
October 2, 2026
Article
Article

Zendesk's New CFO Is Built for the Billion-Dollar AI Bet

Zendesk appoints Rachita Sundar as CFO to drive financial discipline behind its AI-first strategy, leveraging her proven success scaling AI transitions to translate agentic CX ambitions into measurable growth....
IFS Bets on Saudi Arabia's Industrial AI Opportunity
October 2, 2026
Article
Article

IFS Bets on Saudi Arabia's Industrial AI Opportunity

Keith Kirkpatrick, Vice President, Research, at Futurum, IFS's partnership with Riyadh-based Echelon positions industrial AI to capture surging enterprise demand in Saudi Arabia's $1.1 trillion economy....
Latest Research:
Cyber Resilience Is Now the Mandate: A CXO Checklist
October 2, 2026

Cyber Resilience Is Now the Mandate: A CXO Checklist

In its latest thought leadership brief, Cyber Resilience Is Now the Mandate: A CXO Checklist, completed in partnership with Everpure, Futurum Research lays out ten questions every leadership team should...
When AI Is Everywhere, Data Becomes the Differentiator
September 30, 2026

When AI Is Everywhere, Data Becomes the Differentiator

In our latest Thought Leadership Brief, When AI Is Everywhere, Data Becomes the Differentiator, completed in partnership with Oracle, Futurum Research examines why industry-specific AI requires industry-specific data and how...
Where AI Delivers Real ROI: AI-First Integration and Orchestration
September 24, 2026

Where AI Delivers Real ROI: AI-First Integration and Orchestration

In our latest thought leadership report, Where AI Delivers Real ROI: How AI-First Integration and Orchestration Transform Workflows, completed in partnership with IBM, Futurum Research examines why AI delivers the...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.