urLive Launches Customer Engagement Platform to Transform the Online Customer Experience

New service provides online customers with one-click video access to a brand’s sales and support agents.

VANCOUVER, CANADA – October 12, 2021 – urLive Software Inc., a cloud-based communication services provider today announced the launch of the urLive Customer Engagement Platform™. The next generation customer engagement platform empowers businesses to connect online customers with their sales and support teams instantly and simply using live video.

Instead of engaging with impersonal AI chat bots, browsing time-wasting generic support pages, or awaiting email responses to online queries, customers can now simply click a link. Links can be placed within any web page, SMS message, and chat bot, to instantly connect live with a company’s product, sales, and support agents.

Restoring the human element back into the customer journey, the urLive Customer Engagement Platform provides measurable business impact  increasing sales conversions, shortening sales cycles, improving customer satisfaction scores, and reducing expenses from quicker support resolution times.

Powering the urLive Customer Engagement Platform is the urLive Cloud PBX™, the first full-service, cloud-based Private Branch Exchange for WebRTC communications. As a cloud-based Software-as-a-Service, the urLive platform requires no IT coding nor infrastructure investment for reaching nearly all connected customers without any device software installation, download, or account creation.

Mike Frazer, ChromaCars Managing Partner, commented, “As an early integrator of the urLive platform, we were impressed with the ease of deployment.  The manner in which urLive integrates automotive sales agents early into the customer’s online journey greatly benefits consumers and auto dealerships”

“We are proud to announce the release of the next generation online customer experience provided by the urLive Customer Engagement Platform,” said urLive founder and CEO Taranjeet Athwal. “The new platform delivers the best of the in-person experience online by enabling customers with instant and live access to a company’s sales and support teams to provide precise, pertinent, and personalized information. The outcomes deliver real answers by real people in real-time, saving time and resources.”

urLive will host an online webinar with urLive co-Founders, Mr. Taranjeet Athwal and Dr. Gary Greenbaum, on Tuesday, 19th of October 2021 at 10:00am PDT.  The webinar will discuss how the urLive Customer Engagement Platform provides brands competitive advantage and accelerated business performance.

Webinar registration can be completed at: https://zoom.us/webinar/register/WN_2J3bnavoRNONYNVkTRSQFg

For more information, please contact [email protected]

About urLive

urLive Software Inc. is a Vancouver, Canada based communication services provider. urLive’s foundational technology is its patent-pending urLive Cloud PBX™, the first full-service cloud-based Private Branch Exchange for WebRTC communications. The company’s core business focus is advancing the online customer journey with personalization, instant access, and intelligence with live, web-based communications.

For media enquiries, please contact: [email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
From Technology to Intelligence
July 29, 2026
Article
Article

From Technology to Intelligence

As AI conversion work becomes the new value frontier, infrastructure vendors face a "completeness gap." To capture the next decade of growth, partner programs must shift from product-centric models to supporting AI-native...
Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?
July 29, 2026
Article
Article

Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe Commerce's AI-driven product discovery transforms eCommerce as AI-driven retail traffic surges 125% year-over-year....
The Software-Defined Vehicle is Winning the Compute War and Losing the Owner
July 29, 2026
Article
Article

The Software-Defined Vehicle is Winning the Compute War and Losing the Owner

Futurum analysts Olivier Blanchard and Brad Shimmin on the moment the car stopped being a car, and why the sharpest pushback isn’t about EVs, autonomy, or subscriptions at all. From Utilizing AI...
HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC
July 29, 2026
Article
Article

HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC

Alastair Cooke, analyst at Futurum, shares insights on HPE's Cray Supercomputing GX5000, a 6th Gen AMD EPYC-powered system claiming 40% higher core density than rivals, and what it means for the AI...
Latest Research:
IBM as Client Zero How IBM Built an Enterprise AI Orchestration Model at Global Scale
July 28, 2026

IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale

In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM...
Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model
July 28, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...
Building a digital-native airline How IBM powered Riyadh Air's launch
July 28, 2026

Building A Digital-Native Airline: How IBM Powered Riyadh Air’s Launch

In our latest case study, Building a digital-native airline: How IBM powered Riyadh Air's launch, completed in partnership with IBM, Futurum Research examines how orchestration and integration discipline helped a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.