TTEC EMEA Wins an Award at the Global Sourcing Association (GSA) Professional Awards 2021

LONDON, Nov. 3, 2021 /PRNewswire/ — TTEC Holdings, Inc. (NASDAQ: TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end digital CX solutions today announced it has won a 2021 GSA Professional Award in recognition of its talent and expertise in the outsourcing industry.

TTEC EMEA won with Tom Johnson, UK Operations Director, being named Digital Champion of the Year.

The GSA Professional Awards, announced in a virtual ceremony last night, are a distinct set of accolades recognising talent in outsourcing and shared services, showcasing high-performing individuals and functional teams across the global sourcing industry.

Alistair Niederer, Head of EMEA for TTEC commented; “This award confirms that TTEC has industry-leading talent, and I am delighted that Tom’s efforts and accomplishments have been recognised. Outsourcing has accelerated into the orchestration of a set of delivery principles which enable CX as a Service (CXaaS). The 2021 GSA Professional Awards recognise the talent that is delivering these CXaaS solutions for our clients across Europe.”

Today’s announcement follows TTEC EMEA recently winning two National Contact Centre Awards 2021 for Unsung Hero and Best Contact Centre, as well as two World Series Customer Centricity 2021 Awards, for Best Employee Experience and Best Contact Centre.

In addition to the award-winning categories, TTEC and its experts were finalists in 3 other categories including;

  • Best Customer Experience Team of the Year – TTEC EMEA for being one of the best teams delivering excellence in customer experience
  • Rising Star of the Year – Sarah-Leigh Roddis, Contact Centre Manager at TTEC Leeds for the best emerging talent of 2021
  • Manager of the Year – Mitch Sadler, Operations Manager for managers who truly inspire their teams.

As well as TTEC Leeds, TTEC EMEA has a network of contact centre and back-office operations in Sofia and Plovdiv in Bulgaria, Krakow, Poland, and Athens, Greece.

About TTEC
About TTEC: TTEC Holdings, Inc. (NASDAQ: TTEC) is one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions. The company delivers leading CX technology and operational CX orchestration at scale through its proprietary cloud based CXaaS (Customer Experience as a Service) platform. Serving iconic and disruptive brands, TTEC’s outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next gen digital and cognitive technology, the company’s Digital business designs, builds, and operates omnichannel contact centre technology, conversational messaging, CRM, automation (AI / ML and RPA), and analytics solutions. The company’s Engage business delivers digital customer engagement, customer acquisition & growth, content moderation, fraud mitigation, and data annotation solutions. Founded in 1982, the Company’s singular obsession with CX excellence has earned it leading client NPS scores across the globe. The company’s nearly 58,500 employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results. To learn more visit us at https://www.ttec.com/emea.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Citizen Engagement
July 28, 2026

Bridging the Gap: Why Citizen Engagement Needs a Technology Overhaul

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines the critical gap between government self-assessment and citizen perception of engagement efforts, revealing why technology solutions are essential...
Microsoft's Project Perception Bets on Agents That Act, Not Just Alert
July 28, 2026
Article
Article

Microsoft’s Project Perception Bets on Agents That Act, Not Just Alert

Fernando Montenegro, VP at Futurum, analyzes Microsoft's Project Perception and MAI-Cyber-1-Flash, and why the company's enterprise entrenchment, not its agents, is the real differentiator in agentic security....
AMD Advancing AI 2026: Does AMD Now Build the World’s Best CPUs and GPUs?
July 28, 2026
Article
Article

AMD Advancing AI 2026: Does AMD Now Build the World’s Best CPUs and GPUs?

Brendan Burke, Research Director at Futurum, shares his insights on AMD Advancing AI 2026, where Lisa Su declared Helios the world’s best AI rack and best data center CPU and raised AMD’s...
NVIDIA's Open Secure AI Alliance Bets Open Models Beat Closed Ones on Defense
July 28, 2026
Article
Article

NVIDIA’s Open Secure AI Alliance Bets Open Models Beat Closed Ones on Defense

Futurum’s Nick Patience, Fernando Montenegro, and Mitch Ashley unpack NVIDIA’s Open Secure AI Alliance and why the labs missing from it may matter more than the 35 that joined....
Latest Research:
IBM as Client Zero How IBM Built an Enterprise AI Orchestration Model at Global Scale
July 28, 2026

IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale

In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM...
Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model
July 28, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...
Building a digital-native airline How IBM powered Riyadh Air's launch
July 28, 2026

Building A Digital-Native Airline: How IBM Powered Riyadh Air’s Launch

In our latest case study, Building a digital-native airline: How IBM powered Riyadh Air's launch, completed in partnership with IBM, Futurum Research examines how orchestration and integration discipline helped a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.