Terminus Launches New Integration to Accelerate Account Targeting Across Partnership Channels

Crossbeam integration empowers marketers to close more deals by unlocking joint opportunities, launching cohesive ABM campaigns

[the_ad_placement id="news-banner-top"]

ATLANTA & INDIANAPOLIS–(BUSINESS WIRE)–Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam, a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partner experience for marketers.

According to Crossbeam’s 2021 State of the Partner Ecosystem report, 82% of B2B SaaS companies have a channel partnership program. Effective channel partnerships require companies to drive cohesive and joint marketing strategies across overlapping accounts and prospects. Traditionally, marketers share spreadsheets sourced from CRM data to compare their account lists to a partner’s account lists, but this process can be time-consuming, inaccurate and unsecure.

“Partnerships are powerful, yet largely untapped, channels to drive engagement among shared accounts,” said Jon Shoff, VP of Strategic Partnerships at Terminus. “By leveraging our API capabilities, this integration enables go-to-market teams to effectively launch and scale ABM campaigns targeted at these accounts and report on their performance throughout the funnel. We’ve made it really easy for marketers to harness the partner channel – this level of visibility into partner data is truly a game-changer for how Terminus customers source opportunities and impact revenue outcomes.”

Terminus’s integration enhances marketers’ multi-channel ABM strategies with improved account targeting, personalization and reporting. Key benefits include:

  • Identifying overlap with accounts and targeting those accounts with personalized marketing outreach.
  • Increasing pipeline velocity by effectively engaging shared accounts at every interaction, including ads, web page personalizations, chatbots and more.
  • Leveraging critical insights and reporting to manage accounts at different stages of the funnel and easily report on marketing efficacy and ROI.

“Increasing engagement with joint accounts and organizing marketing efforts toward those accounts can be a real challenge,” said Chris Samila, VP of Partnerships at Crossbeam. “Our integration with Terminus further enhances marketers’ ABM efforts by using partner data to create targeted account lists and launch cohesive campaigns designed to drive conversions and close more deals. We’re excited to continue growing Crossbeam’s Partner Cloud to help partnership teams unlock their go-to-market motions.”

Today’s announcement marks yet another milestone in the growth of Terminus’s leading account-based engagement platform. Earlier this year, Terminus announced the acquisition of Zylotech and introduced Terminus CDP, which enables customers to cleanse go-to-market data and automatically discover new buying committees at target accounts. The company also launched the next generation of its native ABM chat solution, utilizing conversational marketing to increase target account engagement for customers.

For more information about Terminus’s integration with Crossbeam, visit the Terminus listing on the Crossbeam Integration Marketplace, and Terminus.com.

About Terminus

Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Contacts

Zach Weismiller
BLASTmedia for Terminus
terminus@blastmedia.com
317-806-1900 ext 119

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

[the_ad_placement id="news-sidebar-ad"]

Latest Insights:

Industry Analysts Get a Sneak Peak of the New Innovations That Are Being Deployed Within Oracle and NetSuite Products, With an Eye on Redefining the User Experience, Utilization of Data, and Agentic Workflows
Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others vendors in the market.
Armv9 Adoption and Smartphone Royalty Growth Drive Top-Line Performance
Olivier Blanchard and Daniel Newman at Futurum analyse Arm’s Q4 FY25 results, highlighting how Armv9 and CSS adoption are driving record royalty and licensing growth across smartphones, AI infrastructure, and automotive compute.
Gross Margin Gains and Datacenter Momentum Support Coherent’s Record Quarterly Performance
Olivier Blanchard, Research Director at Futurum, shares insights on Coherent’s record Q3 FY 2025 results, driven by strong AI datacenter momentum, next-gen optical product launches, and the upcoming commercialization of its OCS platform.

Latest Research:

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can simplify migration, reduce costs, and modernize operations while gaining a competitive edge in AI-driven application development.
In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage inefficiencies by unlocking stranded NVMe capacity within GPU servers.
In our latest market brief, Enhancing Cyber-Resilience: A Multi-Layered Approach to Data Infrastructure, Protection, and Security, The Futurum Group, in partnership with Lenovo, explores how organizations can design resilient systems that reduce downtime, safeguard critical data, and empower lean IT teams to act swiftly in crisis moments.

Book a Demo

Thank you, we received your request, a member of our team will be in contact with you.