Tech Mahindra acquires 100% stake in Activus Connect, a leading provider of work at home customer experience management solutions

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced that it has acquired a 100% stake in Activus Connect, a leading provider of work at home customer experience management solutions.

New Delhi – WEBWIRE – Friday, December 3, 2021

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced that it has acquired a 100% stake in Activus Connect, a leading provider of work at home customer experience management solutions. The acquisition will bolster Tech Mahindra’s capabilities in emerging workplace solutions and strengthen end-to-end CX portfolio.

The acquisition will augment Tech Mahindra’s position as a leading digital transformation enabler in the Work at Home Customer Experience Management domain. Additionally, Tech Mahindra will leverage Activus Connect’s customizable omni-channels and AI-powered compliance analytics platform, SmartVirtual™, to render a secure cloud-based ecosystem of technologies, analytics, and virtual management practices. This will enable friendly, smart, efficient, and effective outcomes for consumers across the globe.

The acquisition will augment Tech Mahindra’s position as a leading digital transformation enabler in the Work at Home Customer Experience Management domain. Additionally, Tech Mahindra will leverage Activus Connect’s customizable omni-channels and AI-powered compliance analytics platform, SmartVirtual™, to render a secure cloud-based ecosystem of technologies, analytics, and virtual management practices. This will enable friendly, smart, efficient, and effective outcomes for consumers across the globe.

Vivek Agarwal, President – BFSI, HLS and Corporate Development, Tech Mahindra, said, “WAH CXM is undergoing disruptive changes due to the pandemic and has given rise to exponential demand in the market. The acquisition of Activus will fill a whitespace, with their unique delivery model, disruptive platform, and expertise in the WAH CXM industry that will add significant value to Tech Mahindra’s offerings and capabilities. We welcome Activus employees into the Tech Mahindra family and look forward to achieve great success together.”

Founded in 2018 to reimagine the customer experience, Activus Connect offers outsourced customer experience (CX) solutions and SmartVirtual™ technology to support and elevate chat, email, phone, text, video, and social experiences. The acquisition will enable Tech Mahindra to offer multilingual, multichannel, voice & non-voice customer care, sales, retention, social media moderation and technical support to customers across verticals.

Felix Serrano, Chief Executive Officer, Activus Connect, said, “We could not be more excited about the significance of today’s announcement, and what it means for our valued team members, customers, and the Tech Mahindra family. As a leading provider of employee based, 100% work-at-home solutions, the synergies between Activus Connect & Tech Mahindra will usher in a new chapter of Customer Experience Management (CXM) powered by Virtual CX. I see today as the beginning of a new-new, a realization that Virtual CX is core to the continued evolution of our industry.”

Birendra Sen, Business Head, Business Process Services, Tech Mahindra, said, “In line with our strategy of expanding our US presence to provide high quality digital customer experience services, we are very happy to welcome the Activus Connect team to the Tech Mahindra family. This acquisition will enable our customers to rapidly scale and operate by leveraging the Work at Home model. We believe that together we will continue to push the limits on providing superior outcomes for our customer.”

As part of the NXT.NOWTM framework, Tech Mahindra aims to enhance human centric experiences for businesses. This means focusing on investing in emerging technologies and solutions that enable digital transformation to better meet the evolving needs of its customers through our DigitALL framework.

About Activus Connect

Activus Connect provides specialized customer experience and customer care solutions for a digital world. We are the evolution of the traditional BPO-Contact Center, leveraging what we refer to as SmartVirtual™, the most advanced approach to outsourced CX service delivery in the industry. Our operation spans the continental United States, and Puerto Rico, where our +1700 remote Ambassadors provide unparalleled levels of customer support. Everyone at Activus lives the ethos of Elevating Experiences™, which applies to our employees, our clients, and with every customer interaction.

Diversity has always been a core strength, with a combination of our diverse leadership team and our unique mix of people, ethnicities, cultures, genders, faiths, and ideas has enabled us to provide a truly original brand of customer care that transcends boundaries. And as a business we are committed to protecting the company culture of providing meaningful, life-changing experiences to employees and customers at every possible opportunity because good business starts and ends with treating people the right way.

About Tech Mahindra 

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and society to Rise. We are a USD 5.2 billion organisation with 121,900+ professionals across 90 countries, helping 997 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies, including 5G, Blockchain, Cybersecurity, Artificial Intelligence, and more, to enable end to end digital transformation for global customers. Tech Mahindra is one of the fastest-growing brands and amongst the top 15 IT service providers globally. Tech Mahindra has consistently emerged as a leader in sustainability and is recognised amongst the ‘2021 Global 100 Most sustainable corporations in the World’ by Corporate Knights. With the NXT.NOW framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies from a robust portfolio of companies. We aim at delivering tomorrow’s experiences today and believe that the ‘Future is Now’.

We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
The $246 Billion CPU Opportunity’s Winning Chip Has Not Been Designed Yet
October 1, 2026
Article
Article

The $246 Billion CPU Opportunity’s Winning Chip Has Not Been Designed Yet

Brendan Burke, Research Director at Futurum, sizes the 2030 server CPU market at $246 billion, two-thirds of it agentic. Scored against Microsoft Azure's fleet data, NVIDIA Vera is best aligned, and Intel,...
Google Returns to the Frontier With Gemini 4 Argon
October 1, 2026
Article
Article

Google Returns to the Frontier With Gemini 4 Argon

Futurum’s Nick Patience and Fernando Montenegro share their insights on Gemini 4 Argon, Google’s new frontier model, and what its defender-first release means for enterprises and security vendors....
Docker Reruns the Container Playbook, This Time for Cloud Sandbox Kit
October 1, 2026
Article
Article

Docker Reruns the Container Playbook, This Time for Cloud Sandbox Kit

Mitch Ashley, VP and Practice Lead, and Vikram Rathnam, Research Director, Software Lifecycle Engineering at Futurum, on why Docker's Kit spec wins the agent control plane only if Kubernetes and hyperscaler runtimes...
Miro MCP Hits 16M Calls: AI Collaboration Goes Cross-Functional
October 1, 2026
Article
Article

Miro MCP Hits 16M Calls: AI Collaboration Goes Cross-Functional

Keith Kirkpatrick, Vice President, Research, at Futurum, Miro's MCP server exceeded 16 million calls since February 2026, with usage doubling since May and cross-functional adoption now outpacing engineering roles....
Latest Research:
When AI Is Everywhere, Data Becomes the Differentiator
September 30, 2026

When AI Is Everywhere, Data Becomes the Differentiator

In our latest Thought Leadership Brief, When AI Is Everywhere, Data Becomes the Differentiator, completed in partnership with Oracle, Futurum Research examines why industry-specific AI requires industry-specific data and how...
Where AI Delivers Real ROI: AI-First Integration and Orchestration
September 24, 2026

Where AI Delivers Real ROI: AI-First Integration and Orchestration

In our latest thought leadership report, Where AI Delivers Real ROI: How AI-First Integration and Orchestration Transform Workflows, completed in partnership with IBM, Futurum Research examines why AI delivers the...
From Pilots to Production: Why Agentic AI Runs Through the Ecosystem
September 22, 2026
Research
Research

From Pilots to Production: Why Agentic AI Runs Through the Ecosystem

In its latest report, From Pilots to Production: Why Agentic Transformation Runs Through the Ecosystem, published in partnership with Google Cloud, Futurum Research examines why enterprise AI spending keeps climbing...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.