Sitel Group® Named as a ‘Company of the Year’ in BIG Awards for Business

MIAMI–(BUSINESS WIRE)–Today, Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, was announced as a winner of the ‘Company of the Year’ award at the Business Intelligence Group’s BIG Award for Business, which rewards leading companies, products and people in their respective industries.

This year, Sitel Group is recognized for displaying an entrepreneurial mindset and innovative solutions despite the ongoing challenges posed by the COVID-19 pandemic.

The most transformational measure of the year for Sitel Group was to create a truly global at-home agent network to keep employees safe and well and ensure the continuity of CX delivery for its customers.

In just 45 days, Sitel Group applied its 13 years’ experience in work at home solutions and grew its work-from-home network 2500% (from 2,000 to 50,000 people). At the same time, the company continued investing in and developing the right tools, processes and infrastructures to support its remote associates to guarantee consistency of communication, productivity and performance while working virtually.

The recently launched EXP+™, the Enterprise Experience Platform from Sitel Group, was a true testament to its forward-thinking vision. EXP+ was created in alignment with the company’s roadmaps to CX success and proved to be crucial in helping customers adjust to the digital transformation expedited by the pandemic. Built around four product families, each of which is laser focused on a different aspect of meeting customer expectations, EXP+ was created by understanding customers’ current pain points and future goals and building solutions that address current and future needs.

“We are so honored to receive the “Company of the Year” Award at the 2021 BIG Awards for Business,” said Martin Wilkinson-Brown, CMO, Sitel Group. “Despite the challenges of the past year, our company has remained committed to the entrepreneurial spirit at the core of our business. This has resulted in the continued delivery of innovative solutions to provide the best experiences for our valued employees during a turbulent period, as well as the best customer experiences possible for the brands we support.”

“We are so proud to reward Sitel Group for their outstanding 2021 leadership and achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”

For more information about Sitel Group, visit sitel.com.

About Sitel Group®

As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Inspired by each brands’ unique vision and goals, we ask “what if?” applying our expertise to create innovative solutions that reduce customer effort.

With 160,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.

EXP+™ from Sitel Group is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families.

Learn more at www.sitel.com and connect with us on FacebookLinkedIn and Twitter.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

Contacts

Matt Jaffe
[email protected]

Rebecca Sanders
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Qodo Gives Teams Full Control Over AI Code Review Signal
August 25, 2026
Article
Article

Qodo Gives Teams Full Control Over AI Code Review Signal

Qodo released Advanced Configurations, enabling engineering teams to control how AI-generated code review findings are grouped, ordered, labeled, and routed into pull requests—addressing the need for actionable rather than noisy AI assistance....
FPT IS Delivers AI-Embedded Union App in Two Weeks
August 25, 2026
Article
Article

FPT IS Delivers AI-Embedded Union App in Two Weeks

FPT IS completed an AI-Embedded Union App in just two weeks for Ho Chi Minh City's Công dân số platform, reaching one million users. The app delivers AI-assisted labor law lookup, welfare...
EU Age Verification App: A €2M Lesson in Misplaced Security Spend
August 25, 2026
Article
Article

EU Age Verification App: A €2M Lesson in Misplaced Security Spend

The European Commission's €2M age verification app was twice bypassed in four months because security spending focused on obfuscation rather than attestation, revealing procurement failures in prioritizing controls....
Latest Research:
How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design
August 24, 2026
Research
Research

How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design

In our latest thought leadership brief, Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design, completed in partnership with Intel, The Futurum Group examines the silicon-validated data behind Intel's 18A-P...
From Experimentation to Execution: Platform Engineering for Scalable Generative AI
August 10, 2026
Research
Research

From Experimentation to Execution: Platform Engineering for Scalable Generative AI

In our latest thought leadership report, From Experimentation to Execution: Platform Engineering for GenAI, completed in partnership with Red Hat, Futurum Research covers why enterprise GenAI initiatives stall before reaching...
August 5, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.