Reputation Announces $150 Million Growth Funding Round to Drive Dominance in the Customer Feedback Market

Company surpasses $100 million in ARR, demonstrating strong momentum

SAN RAMON, Calif., Jan. 25, 2022 (GLOBE NEWSWIRE) — Reputation, the global leader in Reputation Experience Management (“RXM”), announced it has received a $150 million minority growth investment from Marlin Equity Partners (“Marlin”), a global investment firm with over $8.1 billion of capital under management. Goldman Sachs & Co. LLC acted as Reputation’s exclusive financial advisor.

In addition, Reputation proudly announced it has surpassed $100 million in Annual Recurring Revenue (ARR), a key SaaS milestone. Reputation will now leverage Marlin’s investment to build on its category-creating Reputation Experience Management platform to enable brands to better understand customer feedback, and act on it. This strategic investment will be used to drive further product innovation, expand upon its ever-growing customer and partnership ecosystem, and fuel the company’s international expansion – which is already seeing greater than 80% year-over-year growth.

“Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation. “Businesses understand the need for customer experience technology is more important than ever to reach, attract and retain customers. Reputation is at the heart of that vision. Marlin’s investment will allow us to fuel our growth as we expand our leadership in a rapidly growing market.”

“We are thrilled to partner with Reputation on its quest to solidify its market-leading position within the customer feedback market,” said Nick Kaiser, Senior Managing Director of Marlin Equity Partners. “We believe Reputation is a highly differentiated market leader with industry-leading bookings growth underpinned by robust retention rates. We look forward to building upon the strong momentum that already exists in the business and accelerating growth both organically and through M&A.”

Reputation’s technology is utilized by thousands of customers including, GM, Greystar, Kaiser Permanente, Sutter Health, and AutoNation, to ensure all public and private feedback data is collected and actioned to improve customer experiences. Among the multiple awards and recognition received, Reputation has been named as a strong performer in the Forrester Wave on Customer Feedback Management platforms, highlighted in the Gartner Magic Quadrant on Voice of the Customer, and recognized as a top 100 software platform by G2.

About Reputation
Reputation (formerly Reputation.com), creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs. Reputation’s interaction-to-action platform translates vast amounts of solicited and unsolicited feedback data into prescriptive insights that companies use to learn from and grow. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Backed by Marlin Equity Partners, Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. Visit reputation.com to learn more.

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $8.1 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit www.marlinequity.com.

Media Contacts:
Colette McLaughlin
Reputation
[email protected]

Brigit Valencia
BOCA Communications
360.597.4516
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Why Enterprise AI Budgets Keep Growing Despite AI Safety Pledges
September 30, 2026
Article
Article

Why Enterprise AI Budgets Keep Growing Despite AI Safety Pledges

ETR data suggest Anthropic and OpenAI's pacing pledges function as competitive distance-setting more than proven risk mitigation, and it hasn't cost either lab a dollar in enterprise spend. Keyphrase: frontier pacing competitive...
Can Platform Copilot Close the ServiceNow Implementation Gap?
September 30, 2026
Article
Article

Can Platform Copilot Close the ServiceNow Implementation Gap?

Dyna Software launches Platform Copilot, the first AI-engineered outcome generation platform for ServiceNow, directly addressing enterprise buyers' top budget blockers: faster time-to-value and improved integration capabilities....
AMD Acquires World Labs for $8.2 Billion to Design Silicon Around World Models
September 30, 2026
Article
Article

AMD Acquires World Labs for $8.2 Billion to Design Silicon Around World Models

Brendan Burke, Research Director at Futurum, shares insights on AMD's $8.2 billion World Labs acquisition and why verified video generation leadership makes world models the workload AMD's next silicon generations will serve....
Cribl Detect Takes the Pipeline Company Into the SIEM Business
September 30, 2026
Article
Article

Cribl Detect Takes the Pipeline Company Into the SIEM Business

Fernando Montenegro, VP at Futurum, analyzes Cribl's launch of Cribl Detect and StreamAI, and what a pipeline vendor running the detection loop means for buyers choosing to consolidate or compose....
Latest Research:
When AI Is Everywhere, Data Becomes the Differentiator
September 30, 2026

When AI Is Everywhere, Data Becomes the Differentiator

In our latest Thought Leadership Brief, When AI Is Everywhere, Data Becomes the Differentiator, completed in partnership with Oracle, Futurum Research examines why industry-specific AI requires industry-specific data and how...
Where AI Delivers Real ROI: AI-First Integration and Orchestration
September 24, 2026

Where AI Delivers Real ROI: AI-First Integration and Orchestration

In our latest thought leadership report, Where AI Delivers Real ROI: How AI-First Integration and Orchestration Transform Workflows, completed in partnership with IBM, Futurum Research examines why AI delivers the...
From Pilots to Production: Why Agentic AI Runs Through the Ecosystem
September 22, 2026
Research
Research

From Pilots to Production: Why Agentic AI Runs Through the Ecosystem

In its latest report, From Pilots to Production: Why Agentic Transformation Runs Through the Ecosystem, published in partnership with Google Cloud, Futurum Research examines why enterprise AI spending keeps climbing...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.