Pipedrive Introduces New Value-Based Growth Plans

New York, 21 September, 2021 – Pipedrive, the leading CRM for sales and marketing teams, today introduced new value-based growth plans, designed to meet the needs of small- and medium-sized businesses in search of more personalized and customizable CRM solutions. The new plan offerings account for the size and complexity of customers, helping them decide which features get the most value for growing their business and hitting revenue goals.

“We are witnessing an upward trend toward customized solutions in various industries, from healthcare to ecommerce and manufacturing. But with numerous tools to choose from, customers often are not matched to the best plans for their continued business growth. Our comprehensive product usage data and in-depth interviews with customers also suggest that organizations need tailored solutions for developing their business,” said Pipedrive CEO, Dominic Allon.

“As we grow alongside our customers, we are introducing a value-based pricing model to offer them the flexibility to pick plans and offerings that are optimized specifically for the size and complexity of their business. Now, organizations can focus on what is truly important in their work and invest in the tools and features necessary for hitting revenue goals.”

Over the past 11 years, Pipedrive has been growing together with its customers from a single sales pipeline tool to a full lead-to-customer business platform with four plan tiers and multiple add-ons. With numerous lead-to-customer tools available, Pipedrive’s newly redesigned growth plans take into account the real product usage of customers, making it easier for customers to choose between different options.

Pipedrive has four growth plans: Essential, Advanced, Professional, and Enterprise. From getting started and organized, to improving efficiency using automation, to optimizing performance through analytics, or streamlining collaboration with unlimited customization, each plan is carefully designed to fulfill the specific needs of different customers, making it easier to decide which plan is the right one for their business. The pricing of each plan has not changed, but they now have specific features included tailored to each individual plan. The new growth plans are in effect as of September 21, 2021.

See the new growth plans here & find your best match: https://www.pipedrive.com/en/pricing

About Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Maie-Liisa Sildnik
[email protected]
+372 55605205

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
IFS's 25% Growth: A Sign of Industrial AI's Rising Strength?
July 30, 2026
Article
Article

IFS’s 25% Growth: A Sign of Industrial AI’s Rising Strength?

Keith Kirkpatrick, VP & Research Director at Futurum, covers IFS’s latest revenue growth announcement, and shares his insights into the steps the company must take to continue the momentum....
MinIO Launches AIStor Memory for Agentic AI's Durable Context Layer
July 30, 2026
Article
Article

MinIO Launches AIStor Memory for Agentic AI’s Durable Context Layer

Alastair Cooke, analyst at Futurum, shares insights on MinIO's AIStor Memory launch, which folds agent memory, workspace, and secrets into a single enterprise-controlled data type, and what it signals about the agentic...
SIOS LifeKeeper v10.1 Adds AIOps-Ready Automation for HA/DR Clusters
July 30, 2026
Article
Article

SIOS LifeKeeper v10.1 Adds AIOps-Ready Automation for HA/DR Clusters

Alastair Cooke, analyst at Futurum, shares insights on SIOS Technology's LifeKeeper v10.1 release, which adds AIOps-ready automation, new Oracle and HULFT recovery kits, and deeper AWS/OCI integration for HA/DR clusters....
Can Legacy Data Security Survive the Velocity of Autonomous AI Agents?
July 30, 2026
Article
Article

Can Legacy Data Security Survive the Velocity of Autonomous AI Agents?

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Bedrock Data's launch of Agent DLP, a runtime data loss prevention tool designed to secure AI agents and MCP tool...
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.