NEW YORK, September 21, 2021 – Today, leading provider of digital experience platform solutions, Optimizely, introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2022 and will be included at no charge, subject to 250K MAU’s usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.
Organizations increasingly rely on data as the lifeblood for digital experiences, but too often their data is disconnected across various silos. Data core service will serve as that connective tissue for Optimizely customers, unifying data to serve as the underlying force across content-centric, commerce-centric and experimentation use cases, as well as customer profiling. It also provides common context, helping customers bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service will help companies deliver the right experience at the right time, thanks to visibility into their digital properties. Data that a company creates and derives value from — made up of assets, behaviors and customers — has the potential to be a company’s most valuable and powerful competitive differentiator.
“The best DXP must be adaptable, but organizations shouldn’t have to manage disparate data sets or question where the single source of data truth is when developing their tech stack,” said Justin Anovick, Chief Product Officer of Optimizely, during the company’s virtual Opticon21 event. “With the launch of data core service, we’re giving customers full visibility into their data without sacrificing composability.”
The service launch follows the company’s unification of the Optimizely and Episerver brands and acquisition of Zaius in March 2021, as Optimizely continues building one platform for digital marketers and digital product managers for today and the future.
Visit our website to learn more about Optimizely’s DXP.
About Optimizely
At Optimizely, we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Media Contacts:
Matt Erickson
Sr. Manager of Global PR & Thought Leadership
+1 952-261-6022
Matthew.Erickson@optimizely.com
Kally Lavoie
PAN Communications
optimizely@pancomm.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
