OpenText Showcases Latest Experience Platform Innovations at Google Cloud Next ‘21

New product and cloud services empower greater personalization at scale

Waterloo, ON – 2021-10-12 – OpenText™ (NASDAQ: OTEX), (TSX: OTEX), is a preferred partner at Google Cloud Next ’21, which opens today. OpenText will be showcasing new cloud technologies that provide mutual customers the ability to utilize customer data for personalization in highly scalable environments.

The OpenText Experience Cloud now offers enhanced omni-channel personalization of websites, ads, statements, SMS and emails by combining audience data from across all touch points. The new capabilities are enabled by the integration of the OpenText™ Experience CDP customer data platform, OpenText™ Exstream and OpenText™ TeamSite with the Google Marketing Platform to manage both customer experiences and business communications.

“The acceleration of digital business is driving changes in customer expectations. Organizations need to ensure they have the right technology and processes in place to deliver personalized customer experiences at scale,” said Lou Blatt, senior vice president and CMO at OpenText. “Our long-standing, strong partnership and co-innovations with Google helps us provide the kind of customer data and user experiences that meet and exceed these expectations.”

Other recent activities between OpenText and Google include:

Cloud deployments by OpenText on the Google Cloud. The cloud offerings can now be found in the Google Cloud Marketplace, with OpenText supporting the deployment, integration, ongoing management and optimization of Information Management applications.Customer success programs where OpenText and Google work together through joint sales, deployments and services to solve customers’ unique data and experience needs.Partner Development to deliver and evolve solutions with the specialized expertise of partners.Further joint innovation including updates to be released in Cloud Edition 21.4 at OpenText World.
“Our mutual customers require seamless and efficient integration of data and experiences that reflect the changes in customer experience requirements,” said Rayn Veerubhotla, Managing Director, Partner Engineering, Google Cloud. “At the core of our joint activities to meet these needs are OpenText™ Experience Cloud and Google Marketing Platform integrations, with critical, deep integration of data into the OpenText Experience Platform.”

Join us at Google Cloud Next ’21, October 12-14.

About OpenText
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.

Connect with us:
OpenText CEO Mark Barrenechea’s blog
Twitter | LinkedIn

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright © 2021 Open Text. All Rights Reserved. Trademarks owned by Open Text. One or more patents may cover this product(s). For more information, please visit https://www.opentext.com/patents.

Further information:
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
From Technology to Intelligence
July 29, 2026
Article
Article

From Technology to Intelligence

As AI conversion work becomes the new value frontier, infrastructure vendors face a "completeness gap." To capture the next decade of growth, partner programs must shift from product-centric models to supporting AI-native...
Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?
July 29, 2026
Article
Article

Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe Commerce's AI-driven product discovery transforms eCommerce as AI-driven retail traffic surges 125% year-over-year....
The Software-Defined Vehicle is Winning the Compute War and Losing the Owner
July 29, 2026
Article
Article

The Software-Defined Vehicle is Winning the Compute War and Losing the Owner

Futurum analysts Olivier Blanchard and Brad Shimmin on the moment the car stopped being a car, and why the sharpest pushback isn’t about EVs, autonomy, or subscriptions at all. From Utilizing AI...
HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC
July 29, 2026
Article
Article

HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC

Alastair Cooke, analyst at Futurum, shares insights on HPE's Cray Supercomputing GX5000, a 6th Gen AMD EPYC-powered system claiming 40% higher core density than rivals, and what it means for the AI...
Latest Research:
IBM as Client Zero How IBM Built an Enterprise AI Orchestration Model at Global Scale
July 28, 2026

IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale

In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM...
Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model
July 28, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...
Building a digital-native airline How IBM powered Riyadh Air's launch
July 28, 2026

Building A Digital-Native Airline: How IBM Powered Riyadh Air’s Launch

In our latest case study, Building a digital-native airline: How IBM powered Riyadh Air's launch, completed in partnership with IBM, Futurum Research examines how orchestration and integration discipline helped a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.