NICE Earns Broad Industry Recognition for its Leading AI Customer Experience Technology

NICE’s Enlighten AI recognized for predictive and behavioral AI insights that deliver competitive and measurable real-world results

Hoboken, N.J., September 8, 2021 – NICE (Nasdaq: NICE) today announced that Enlighten AI was named the winner in the “Best Use of Predictive and Prescriptive Analytics” category of Computing magazine’s AI & Machine Learning Awards. Enlighten AI was also recognized by KMWorld and NICE was added to the KMWorld AI 50 – a list of the top companies that are helping organizations win in an increasingly competitive marketplace. These awards further validate the unrivaled ability of Enlighten AI to help businesses deliver exceptional customer experiences and drive positive business outcomes.

Computing magazine’s AI & Machine Learning Award recognizes Enlighten AI for its predictive and prescriptive analytics use cases that answer important questions for every type of organization. Leveraging data from all business sectors to predict what will happen and provide clarity and understanding on how organizations can act on the information helps them prepare for future scenarios. Enlighten AI demonstrated how organizations can achieve successful metrics, such as increased customer satisfaction, return on investment (ROI), reduced operational costs, and more.

Similarly, KMWorld’s AI 50 highlights the companies that are paving the way for businesses to excel in delivering customer satisfaction and operational efficiency using products and services with embedded intelligence and automation.  

Barry Cooper, President, NICE Workforce & Customer Experience Division said “In the contact center space, where billions of interactions happen daily, AI is increasingly considered necessary to compete by providing faster, more accurate customer service effectively. Enlighten AI’s purpose-built AI solutions drive extraordinary experiences that customers come to expect. We are honored to be recognized by KMWorld and Computing magazine for Enlighten AI’s proven ability to deliver on the promise of next-gen CX.” 

Developed from over 30 years of industry expertise and using the largest syndicated interactions dataset, Enlighten AI provides contact centers a complete, objective and automated behavioral analysis of every interaction. A suite of innovative CX solutions operationalizes these insights, accelerating action and turning customer service into a real competitive differentiator. 

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered contact center software. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform – and elevate – every customer interaction. www.nice.com. 

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, [email protected], ET

Investors

Marty Cohen, +1 551 256 5354, [email protected], ET

Omri Arens, +972 3 763 0127, [email protected], CET 

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Barry Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
IFS's 25% Growth: A Sign of Industrial AI's Rising Strength?
July 30, 2026
Article
Article

IFS’s 25% Growth: A Sign of Industrial AI’s Rising Strength?

Keith Kirkpatrick, VP & Research Director at Futurum, covers IFS’s latest revenue growth announcement, and shares his insights into the steps the company must take to continue the momentum....
MinIO Launches AIStor Memory for Agentic AI's Durable Context Layer
July 30, 2026
Article
Article

MinIO Launches AIStor Memory for Agentic AI’s Durable Context Layer

Alastair Cooke, analyst at Futurum, shares insights on MinIO's AIStor Memory launch, which folds agent memory, workspace, and secrets into a single enterprise-controlled data type, and what it signals about the agentic...
SIOS LifeKeeper v10.1 Adds AIOps-Ready Automation for HA/DR Clusters
July 30, 2026
Article
Article

SIOS LifeKeeper v10.1 Adds AIOps-Ready Automation for HA/DR Clusters

Alastair Cooke, analyst at Futurum, shares insights on SIOS Technology's LifeKeeper v10.1 release, which adds AIOps-ready automation, new Oracle and HULFT recovery kits, and deeper AWS/OCI integration for HA/DR clusters....
Can Legacy Data Security Survive the Velocity of Autonomous AI Agents?
July 30, 2026
Article
Article

Can Legacy Data Security Survive the Velocity of Autonomous AI Agents?

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Bedrock Data's launch of Agent DLP, a runtime data loss prevention tool designed to secure AI agents and MCP tool...
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.