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New Funding Activity for Bloomreach, Klaus, and Ovation

New Capital Infusions Seek to Help Companies Expand and Scale Growth

CX funding news

Bloomreach Secures $30 Million Credit Facility  

Software developer and customer journey orchestrator Bloomreach has entered into a $30 million, three-year credit facility with J.P. Morgan.

The $30 million base facility includes a debt accordion that may permit up to $130 million in borrowing, and follows a $175 million equity investment announced by the company in February 2022. 

The line of credit follows a quarter of significant achievements and momentum for Mountain View, California-based Bloomreach, the developer of a cloud-based software that connects both customer and product data to personalize all customer touchpoints.

In addition to driving continued success for its customers—including notable results for Benefit Cosmetics and boohooMAN—the company was recently named to the 2022 Inc. 5000 list of fastest-growing private companies in America, was the recipient of the 2022 International SaaS Award for Best SaaS Product for E-Commerce and E-Shops, and was also certified as a Great Place to Work in the US.  

Related Article: Sitel Ends Merger Talks with Majorel, Plus Other M&A and Funding News

Estonian Quality Management Platform Klaus Raises €12 Million in Series A Funding 

Klaus, the provider from Tallinn, Estonia, of an artificial intelligence (AI)-powered platform that seeks to put an end to poor customer service, recently raised €12 million in Series A equity funding.

The round was led by Acton Capital, the international venture capital fund investing in tech-enabled startups in Europe and North America. with participation from previous investors Icebreaker, Creandum, and Global Founders Capital. The new round of funding will enable Klaus to strengthen its product and engineering teams while also letting the company expand into sales and marketing.

Martin Koiva, co-founder and CEO of Klaus, notes that the funding signifies the company can start scaling growth to the next level. The capital infusion will also enable the company to hire enough people to nearly double the current employee headcount, Koiva adds.

Founded in 2018, Klaus is a quality management platform for support teams that integrates with help desks, and supports major contact center platforms that include Zendesk, Salesforce, and Intercom. It collects every text and audio customer interaction, considers dozens of potentially problematic factors, and identifies outlier conversations that require further investigation. 

The company has attracted enterprise customers of global scope or size, including Spanish quick-commerce startup Glovo, online audio distribution platform and music-sharing website SoundCloud, and video game and software developer and publisher Epic Games.

Related Article: Algolia Acquires Search.io, Enghouse Buys VoicePort; Stratifyd, OneSignal Raise Funds

Ovation Secures $2 Million for Its Restaurant Guest Feedback Platform

Ovation, the provider of a guest feedback platform for restaurants, has secured $2 million in funding to accelerate growth of the company and its customer success team.

Through frictionless integration with online ordering platforms and other methods, Ovation allows restaurants to resolve guest concerns in real time, obtain more five-star reviews, and discover insights for improvement. Such a cycle, in turn, leads to increased customer engagement and higher retention. Ovation restaurants include Burger King, Dominos, El Pollo Loco, and Sticky’s Finger Joint.

The new funding was led by York IE, a vertically integrated strategic growth and investment firm helping reshape the way companies are built and monetized, together with Branded Strategic Hospitality, an investment and advisory firm focused on early- and growth-stage technology in the restaurant and hospitality industries. Existing Ovation investors include Monta Vista Capital, Steve Young, and 500 Startups.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

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