Medallia Reaches Critical Milestone in Healthcare Experience as an Approved HCAHPS Vendor

The Centers for Medicare & Medicaid Services (CMS) Approve Medallia as a HCAHPS vendor to survey patients via telephone.

SAN FRANCISCO, Calif. – October 28, 2021  Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced that the Centers for Medicare & Medicaid Services (CMS) has approved Medallia as a vendor to administer HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) Surveys via telephone. Healthcare organizations can now build experience programs around modern, real-time engagement tools from Medallia, while capturing patient feedback in support of CAHPS programs and regulatory requirements.

“Becoming an HCAHPS approved vendor is a critical step in Medallia’s journey to transforming patient and employee experiences in healthcare,” said Kristi Roe, head of healthcare experience at Medallia. “Organizations who utilize our platform will be able to accelerate performance on HCAHPS measurement by integrating it with industry leading real-time, actionable feedback. This is a critical capability on the journey to modernize healthcare experience insights.”

“We congratulate Medallia on this achievement and look forward to seeing how they continue to holistically listen and engage with patients and families to drive innovation, deliver better experiences, and improve outcomes,” Said Chris Brainard, Sr. Director of Patient Experience and Engagement, UAB Medicine.

The HCAHPS Survey is the first national, standardized, publicly reported survey of patients’ perspectives of hospital care. Also known as the CAHPS Hospital Survey, the survey is designed to measure patients’ perceptions of hospital experiences and provides a national standard for data collection and public reporting on patient experience.

“This achievement aligns with our commitment to provide industry-leading experience technology to customers in the healthcare space, while preventing any gaps in regulatory program measurement,” continued Roe. 

Medallia enables healthcare companies to exceed customer expectations, motivate and engage staff, and innovate to drive brand and customer loyalty. As an HCAHPS approved vendor, healthcare organizations can tap into the market-leading innovations from Medallia, while maintaining the programs and regulatory compliance needed for HCAHPS.

Medallia helps providers, payers, and suppliers capture feedback, integrate experience data with operational data to deliver actionable insights for everyone from frontline and support staff to clinicians and executives. For more information on Medallia Healthcare solutions, visit: www.medallia.com/solutions/healthcare

About Medallia 

Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2021 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

PR Contact:

Austin DeArman

[email protected]

+1 (202) 341-9181

IR Contact:

Carolyn Bass

[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Qualcomm's Snapdragon Reality Elite Ups the Stakes for Spatial AI
July 6, 2026
Article
Article

Qualcomm’s Snapdragon Reality Elite Ups the Stakes for Spatial AI

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Qualcomm's Snapdragon Reality Elite positions the chipmaker as a spatial AI leader, enabling on-device processing for mixed reality experiences....
SAP's Dremio Acquisition
July 6, 2026
Article
Article

SAP’s Dremio Acquisition Provides Agentic AI Data Foundation

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP and non-SAP...
Infineon's €5 Billion Dresden Fab Reshapes the Global Power Semiconductor Supply Chain
July 6, 2026
Article
Article

Infineon’s €5 Billion Dresden Fab Reshapes the Global Power Semiconductor Supply Chain

Brendan Burke, Research Director at Futurum, examines how Infineon's Dresden fab doubles capacity in tight power/analog markets, raising questions about pricing power and potential oversupply risks....
NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?
July 6, 2026
Article
Article

NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?

Brendan Burke, Research Director at Futurum, analyzes how NVIDIA's DSX design and revenue sharing model increase token efficiency and capture recurring value from AI infrastructure deployments....
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.