Medallia Named a Leader in 2021 Gartner® Magic Quadrant™ for Voice of the Customer

Medallia achieved furthest placement for completeness of vision

SAN FRANCISCO, Calif., – Dec. 2, 2021 – Medallia, Inc., the global leader in experience management and engagement, today announced that it has been named a Leader for the second consecutive year in the Gartner Magic Quadrant for Voice of the Customer* (VoC). Of the 14 vendors evaluated, Medallia received the furthest placement for completeness of vision.

“We are thrilled to be recognized by Gartner as a Leader in Voice of the Customer,” said Leslie Stretch, chief executive officer for Medallia. “Whether a customer is visiting a storefront, contacting support, navigating a website, or clicking a personalized ad, the future of VoC is about listening everywhere and making customers feel known across every interaction. Medallia helps companies deliver the cohesive and connected experiences that keep their customers coming back for more.”

Gartner Magic Quadrant research evaluates vendors within a particular market. The evaluation includes in-depth analyses and actionable advice that provides insight into a market’s direction, maturity, and participants. 

“From our founding, Medallia has been focused on tapping into customer signals and turning them into prescriptive actions that improve customer experience. Our approach to directly empowering employees across organizations with real-time feedback was innovative and disruptive 20 years ago, and our first-to-market releases of new capabilities like voice, video, and digital behavior analytics have continued to set the pace for this market,” said Elena Hutchison, executive vice president of strategy for Medallia. “We are most proud of the amazing results our customers drive using our platform, as our vision has always been to help companies succeed based on providing great experiences.”

Medallia powers billions of experiences annually, empowering millions of employees around the world to make faster, more data-driven decisions through real-time customer signals. Organizations of all sizes rely on Medallia’s unified enterprise-grade platform and proven thought leadership to improve customer loyalty, increase sales, reduce operational costs, and engage employees. 

Medallia delivers unmatched time to value and return on investment because of its:

  • Broad & Comprehensive Data Collection: Medallia brings together native-listening capabilities that go far beyond surveys into rich signal sources such as customer support calls, video testimonials, digital behavior, social reviews, and more. 
  • Action-Oriented Analytics: Embedded text analytics and predictive modeling help companies break out of department silos, automatically routing prescriptive insights and ensuring the right actions are taken.
  • Unmatched Engagement & Adoption: Medallia is embedded in the workflows and cultures of the businesses it works with, empowering employees from the frontline to the C-suite with role-specific insights that drive a customer-centric culture.
  • Seamless Integration & Automation: Medallia offers proven technical and commercial integrations with critical platforms like Salesforce, ServiceNow, Adobe, and hundreds more.
  • Expertise & Partnership: Medallia’s professional advisors have deep experience across industries and are focused on designing programs that drive results. 
  • Flexible Starting Points: With hundreds of pre-built quickstart programs by industry as well as comprehensive solutions aimed at contact centers, digital teams, physical locations, and more, companies can get started with a best-practice program quickly, without compromising on enterprise-grade features as they grow.

Download the full report

* Gartner, Magic Quadrant for Voice of the Customer, 29 November 2021, Jim Davies | Ed Thompson

GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Medallia 

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2021 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

PR Contact:

Eric Stoessel
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Microsoft Contact Center Intelligence Takes Aim at CCaaS AI
October 22, 2026
Article
Article

Microsoft Contact Center Intelligence Takes Aim at CCaaS AI

Keith Kirkpatrick, VP, Research at Futurum, shares his insights on Microsoft Contact Center Intelligence, which layers Microsoft AI agents onto Five9, Cisco, and Avaya contact centers, and what it means for CCaaS...
Qualcomm + PickNik + Layoffs = The Robotics Segment’s Stakes Are Starting To Feel A Bit More Real
October 22, 2026
Article
Article

Qualcomm + PickNik + Layoffs = The Robotics Segment’s Stakes Are Starting To Feel A Bit More Real

Qualcomm's acquisition of PickNik gives Dragonwing the motion planning layer between AI models and robot hardware. Whether it pays off depends on keeping MoveIt open....
At GTC Berlin, NVIDIA Puts the AI Factory in an Actual Container
October 22, 2026
Article
Article

At GTC Berlin, NVIDIA Puts the AI Factory in an Actual Container

Nick Patience, VP and Practice Lead for AI Platforms at Futurum, shares his insights on NVIDIA GTC Berlin, where DSX POD, OpenShell, and physical AI anchored a pitch to Europe that leaves...
Slack Targets Deskless Staff with Frontline Workspace
October 22, 2026
Article
Article

Slack Targets Deskless Staff with Frontline Workspace

Keith Kirkpatrick, VP, Research with The Futurum Group, shares his insights on Slack Frontline, why its Enterprise+ packaging limits its reach, and why frontline data for Agentforce is the real prize....
Latest Research:
The Storage Squeeze How Smart Organizations Are Funding Their AI Future
October 20, 2026

The Storage Squeeze: How Smart Organizations Are Funding Their AI Future

In our latest Thought Leadership Brief, The Storage Squeeze: How Smart Organizations Are Funding Their AI Future, completed in partnership with CTERA, Futurum Research examines how unmanaged data growth drains...
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.