Medallia Acquisition by Thoma Bravo Is Approved

Deal Will Pay $34 per Share to Shareholders and Take Medallia Private

Shareholders of global CX company Medallia have approved the $6.4 billion acquisition of the company by private equity firm Thoma Bravo.

Under the terms of the agreement first announced in late July, shareholders of San Francisco-based Medallia will receive $34 per share in cash, a premium of approximately 20% to Medallia’s closing stock price on June 10, 2021—the last full day of trading before media reports started to spread about a possible transaction taking place.

The deal will convert Medallia into a private company, less than two years after it went public in 2019. Medallia will remain headquartered in San Francisco, and its common stock will be delisted from public markets when the transaction closes, which is expected to take place by November 1, 2021.

Medallia has been losing money since at least fiscal year (FY) 2018, but the acquisition is expected to leverage the deep pockets of Thoma Bravo, headquartered in Chicago with an asset-management portfolio worth $78 billion, toward making additional resources available to Medallia.

Leslie Stretch, president and CEO of Medallia, thanked shareholders for supporting the deal and expressed confidence that Medallia would be strongly positioned for its net phase of growth.

“Shareholder approval is an important milestone in our transaction with Thoma Bravo, which we believe will position Medallia to better deliver innovation to our customers,” he said.

Medallia was first approached with an unsolicited acquisition, which led to a review and evaluation from the firm’s board of directors on the company’s viability as an independent entity, along with other strategic alternatives. The board then approved the transaction with Thoma Bravo because of its “immediate and certain value” to Medallia shareholders.

Medallia is known for the Medallia Experience Cloud, its software as a service (SaaS) platform imbued with proprietary artificial intelligence (AI) technology for managing the customer and employee experience. The platform captures experience signals across interactions, including voice, video, digital, the Internet of Things (IoT), social media, and corporate messaging tools.

Thoma Bravo, meanwhile, has been active on a multibillion-dollar acquisition trail. In April, the investment firm acquired the cybersecurity group Proofpoint in a $12 billion deal, and then three months later in early July bought Stamps.com for $6.6 billion. Thoma Bravo was also the top private equity firm in 2020 to which capital was allocated by pension funds, including $2.9 billion by the California State Teachers’ Retirement System. The final voting results from shareholders will be filed in a Form 8-K with the US Securities and Exchange Commission.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

Latest Insights:
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 24, 2026
Article
Article

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions at scale....
So This Is How AIs Attack- Observations From the OpenAI & Hugging Face Incident
July 24, 2026
Article
Article

So This Is How AIs Attack: Observations From the OpenAI & Hugging Face Incident

Fernando Montenegro and Mitch Ashley, VPs at Futurum, read the OpenAI and Hugging Face agentic incident as a live test of enterprise readiness to detect and contain AI agents that go off-goal...
Nokia Q2 FY 2026 Optical Strength Positions Nokia for the AI Buildout
July 24, 2026
Article
Article

Nokia Q2 FY 2026: Optical Strength Positions Nokia for the AI Buildout

Futurum Research analyzes Nokia’s Q2 FY 2026 earnings, focusing on AI and cloud order strength, optical and IP demand, AI-RAN timing, and supply constraints....
Texas Instruments Q2 FY 2026 Earnings Climb on Broad-based Analog Growth
July 24, 2026
Article
Article

Texas Instruments Q2 FY 2026 Earnings Climb on Broad-based Analog Growth

Brendan Burke, Research Director at Futurum, reviews Texas Instruments' Q2 FY 2026 earnings, the broad industrial recovery, doubling data center revenue, and automotive re-acceleration....
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.