PORTLAND, ORE. (PRWEB) NOVEMBER 09, 2021
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces an integration with Shopify whereby stores on the Shopify platform can import user, purchase and product data into Lytics and use that data to improve the marketing of their Shopify storefronts.
“With this integration, stores can offer hyper-personalized marketing and advertising messages to their customers based on first-party, shopping behavior data from their ecommerce site,” said Jascha Kaykas-Wolff, President of Lytics. “In this new data era, it’s more important than ever for marketers to utilize first-party data to develop deeper connections with their customers and to make their marketing more relevant.”
Using the Lytics integration, stores built on Shopify can:
-Deliver personalized, dynamic content to customers based on what they’ve purchased in the past and what they’ve been browsing
-Offer products to customers, who have not purchased from us before, that they are most likely to buy
-Go beyond just purchase history when recommending products – leverage Shopify user attributes and customer product interests based on Lytics affinities from Shopify feeds, and more.
“We were able to get up and running on Lytics within an hour,” said Jake Marston, Director of Performance Marketing at Lovepop, leading designer of magical pop-up cards and gifts. “Using Shopify tags and collections, we can now deliver personalized product recommendations to users based on their shopping history versus a one-size-fits-all approach.”
This has resulted in an up to 5% increase in revenue per email send for Lovepop, driven by a 2-3% increase in email click-through rate and improvement in monetization once customers land on Lovepop’s ecommerce website.
Lovepop offers a variety of pop-up cards and gifts to celebrate every holiday, milestone, and everyday moment, as well as licensed collections featuring pop-culture favorites like Disney, Star Wars, Marvel, and The Beatles.
The customer is central in every decision and every strategy. Lytics helps marketers serve the individual with what they need and want and create smarter and more efficient campaigns, and build trust in our brands.
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About Lytics
Lytics is the marketer’s choice for customer data platform (CDP) technology that combines “the right data + the right data science” to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company’s behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences. Based in Portland, Oregon, the company is led by experienced MarTech executives (Webtrends, Airship, Tripwire, Puppet, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners and EPIC Ventures. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive, Yamaha and many more.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
