Kibo, the leader in unified commerce, announced that Personalized Search is now available. Kibo Personalized Search is the latest personalization feature to further bring Monetate and Certona capabilities into the Kibo platform, giving companies the power to deliver a fully integrated personalization strategy, from browse and discovery, through to re-engagement.
“Our clients are increasingly invested in personalization across customer touchpoints, from commerce to marketing. We often turn to Kibo’s personalization products for ease of use and best-in-class functionality, and Personalized Search is another great tool from Kibo,” said Sara Meza, SVP of eCommerce, PeakActivity, a digital consulting and implementation company specializing in eCommerce, Digital Marketing and Technology solutions.
A study from Forrester Research found that 43% of site visitors immediately go to a search box when on-site, and those searchers are two to three times more likely to convert than other visitors. Kibo clients can now deliver search as part of a holistic personalization strategy, with access to a set of powerful yet flexible levers to improve results, and more control over one of the most valuable elements of a website.
- Personalized Search delivers a set of powerful search capabilities covering the browse and discovery journey:
- Personalized Site Search: Provides hyper-relevant search results leveraging the power of Monetate and Certona
- Personalized Category Pages: Provides personalized product listings on category or subcategory pages
- Predictive Visual Search: Enables instant recommendation results for as-you-type, partial, or full-search terms
Kibo Personalized Search brings retailers closer to delivering a truly personalized experience across the customer journey. Kibo clients can efficiently leverage data and insights across the customer journey and can streamline the number of different solutions they need to drive results. Kibo clients gain greater visibility into the role of search across the customer experience and can test outcomes based on a broad range of inputs and data sources.
“As a fully integrated personalization solution that combines the best of Monetate and Certona in a single platform, Kibo Personalization is now the leading solution on the market,” said Ram Venkataraman, Chief Product & Technology Officer, Kibo. “With Kibo, our clients gain visibility, efficiency and control to further enhance the customer experience. And with Kibo Personalized Search, they can cater to modern customer expectations in a way that drives increased business results.”
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
