BOSTON (PRWEB) NOVEMBER 18, 2021
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host a discussion with furniture retailer Lovesac called, “Inside Lovesac’s Data Strategy that Powers Customer Centricity,” during Adweek’s Commerce Week. The session will discuss how Lovesac is using first-party data to deliver personalized customer experiences on the showroom floor and through every digital touchpoint.
Who: Sue Beckett, VP Digital Marketing and E-commerce, at Lovesac will be joined by Sam Ngo, Director, Product Marketing at BlueConic.
What: Beckett and Ngo will discuss how Lovesac is leveraging BlueConic’s CDP to give its business teams access to first-party data that offers both confidence and utility.
When: Main Stage, December 2, 2021 at 11:35am ET.
Why Attend: Omni-channel acceleration is happening across the retail industry. As businesses mature with their use of first-party party, they need the right strategy and partners to execute on their vision of customer-centricity. In this session, Beckett will share insights into how the company makes unified, actionable first-party data available to cross-functional teams when and where they need it to drive business growth. Attendees will learn:
- Best practices for uncovering data needs and customer insights in a retail organization
- How the right first-party data strategy creates efficiencies internally and boosts revenue
- Examples of how the right tech stack can deliver omni-channel experiences in real time
Where: Participants can learn more about Adweek Commerce Week and register for free here.
Tweet this: Join @BlueConic and @Lovesac at Adweek Commerce Week on Dec 2nd to learn how the furniture retailer is using first-party data to power customer centricity. Register for free:
https://bit.ly/3Hr51f0
About BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
Contacts:
Karolina Throssell
Iden
mailto:karolina@iden.global
http://www.iden.global
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
