Forsta Announces 2021 AIR Award Winners, Recognizing Achievement in Insight and Research

Global awards program celebrates excellence and innovation in the global Market Research and Insights industry

NEW YORK and LONDON and OSLO, Norway, Dec. 14, 2021 /PRNewswire/ — Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth annual Achievement in Insight and Research (AIR) Awards.

The annual awards recognize winners across three categories – Agency, Project & Innovation and Professionals – and celebrates organizations and teams innovating and breaking new ground in Market Research, driving the future of the global insights industry.

“As the research industry advances, there’s a noticeable shift towards an emphasis on the human element, with increased focus on behavioral insights, emotion intelligence and advanced social listening, as well as new developments in data visualization to bring insights stories to life,” commented Kyle Ferguson, CEO at Forsta.

“It’s with great pleasure that, on behalf of everyone at Forsta, I am able to congratulate all of our winners. We are proud to partner with them as they continue to deliver innovative research approaches and influence the insights industry.”

The 2021 AIR Awards winners are:

  • AIR Agency: These agencies are driving the future of the MR market by designing and implementing new approaches, often breaking new ground in the merging of Market Research, Insights and Voice of the Customer.
    • Judges Choice Winners: Azurite Consulting, FiftyFive5, E2E Research Services
    • Standard Winners: Beehive Research, Course5 Intelligence, Fifth Dimension Consulting, KPMG, Meridian West, NielsenIQ China, Owl Solutions, Pureprofile, Sprout Strategy, TehriHills Consultancy Pvt. Ltd., Vivisum Partners
  • AIR Project and Innovation: This award recognizes individual projects undertaken for an end client that demonstrated exceptional application of methodology, innovation, or highly impressive results that have had a significant impact on the client’s business
    • Judges Choice Winners: Advantage Group International, Inc., Bright Marketing Research, Fifth Dimension Consulting, Walnut Unlimited
    • Standard Winners: Beehive Research, BVA Doxa, FiftyFive5, Fine Research, Giraffe Insights, KPMG, NielsenIQ China, Sprout Strategy, TehriHills Consultancy Pvt. Ltd., Userneeds, Walnut Unlimited x Agile PACKMASTER, Yonder Data Solutions
  • AIR Professionals: These MR professionals are having an impact not only on their business, but on the industry as a whole, either by driving new thinking, taking new approaches, or harnessing new technologies.
    • Judges Choice Winner: Annie Pettit – E2E Research Services
    • Standard Winners: Maulik Sheth – Course5 Intelligence, Daniel Nosti – Culturati Research & Consulting Inc., Angela Lau – Delvinia, George Zdanowicz – Enhance Research, Jayant Abhishek – Fifth Dimension Consulting, Brian Li – NielsenIQ China

This year’s Forsta AIR Awards judges are leaders who bring a wealth of industry knowledge to the award evaluations. The judging panel included: Fiona Blades, President and Chief Experience Officer, MESH Experience; Shannon Danzy, Director, Research and Strategy, WeAreRally; Simon Chadwick, Managing Partner, Cambiar Consulting; Natalie Samuel, Co-Founder/Director, Colour of Research; and Kristin Luck, Founder/Managing Partner, ScaleHouse.

“The quality of submissions was fantastic,” said Fiona Blades. “I loved seeing the ingenuity shining through, pushing the boundaries with technology and truly answering client and business needs. It was clear that through partnering with Forsta these companies had been able to make step-changes in their businesses. The awards are great to demonstrate case studies that show how to harness technology. Well done to all the winners!”

About the Forsta AIR Awards
The Forsta AIR (Achievement in Insight and Research) Awards have been created to recognize innovation and excellence in Market Research and Insight practices. Open exclusively to Forsta clients, the AIR Awards provide an opportunity for Market Research agencies and enterprise insight teams to showcase their success by demonstrating their commitment to delivering insight that drives business performance.

About Forsta
Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive platform for research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee) Qual, Quant, Data Visualization and more. Forsta’s extensive set of market-leading tools, including its award-winning data visualization and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means “to understand” in Swedish. Visit Forsta.com for more information.

Forsta Media Contact

Theresa Tepper, Director of Global Communications
Forsta
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?
July 4, 2026

Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?

Most enterprises claim advanced AI maturity, but lack governance and deployment strategies. Leading organizations are moving from experimentation to measurable AI impact....
Compliance as Code Is No Longer Optional: Why Manual Reviews Can’t Keep Up
July 4, 2026

Compliance as Code Is No Longer Optional: Why Manual Reviews Can’t Keep Up

Qodo's 'Compliance as Code' framework automates enterprise AI compliance through PR checks, solving the data privacy and security gaps that plague manual reviews at scale....
Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training
July 3, 2026

Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training

Databricks AI reveals critical GPU reliability challenges in distributed training environments. Silent slowdowns and numerical corruption pose greater risks than visible failures, threatening model quality and compute efficiency at enterprise scale....
AI Code Review Hits a Wall: Why Speed Without Trust Risks Engineering Chaos
July 3, 2026

AI Code Review Hits a Wall: Why Speed Without Trust Risks Engineering Chaos

A survey shows 94% of engineering leaders use agentic AI coding tools, but 55% struggle with reliability and hallucinations—revealing a critical gap between development speed and production quality....
Latest Research:
The Enterprise Imperative for Digital Sovereignty Architecture, Control, and Competitive Advantage
June 17, 2026
Research
Research

The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage

In our latest Market Brief, The Enterprise Imperative for Digital Sovereignty: Architecture, Control, and Competitive Advantage, completed in partnership with IBM, Futurum Research explores why AI is changing the sovereignty...
Data Gravity in the Age of AI Engineering the Mission-Critical Engine for Autonomous Workloads
June 11, 2026

Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads

In our latest report, Data Gravity in the Age of AI: Engineering the Mission-Critical Engine for Autonomous Workloads, completed in partnership with Oracle, Futurum Research explores why fragmented data architectures...
The Autonomous IT Imperative
June 2, 2026
Research
Research

The Autonomous IT Imperative

In our latest Market Report, The Autonomous IT Imperative, completed in partnership with Tanium, Futurum Research examines why traditional IT operations and security models are reaching their limits—and how Autonomous...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.