Five9 Announces Brand Ambassador Partnership with Rising Star, Professional Golfer Max Homa

The three-time PGA Tour winner will represent the brand during professional golf events and special appearances to help Five9 build brand awareness and customer relationships.

SAN RAMON, Calif.–(BUSINESS WIRE)–Five9, Inc. (NASDAQ: FIVN), a leading provider of the intelligent cloud contact center, announced today its brand ambassador partnership with professional golfer and three-time PGA Tour winner Max Homa.

“In today’s increasingly remote world, many customers are looking for the opportunity to get back out there and connect with one another and with the trusted brands that support them,” said Genefa Murphy, Five9 CMO. “By leveraging a partnership with Max, Five9 will increase brand awareness and provide opportunities for its customers, partners, and employees to come together to share ideas about the future of customer experience and have some much-needed fun.”

The multiyear partnership will see Homa and his caddie wear the Five9 logo and make special appearances to represent the brand during Five9 events, including the company’s 2022 Sales Kickoff, taking place through February 4 in Las Vegas.

“I am excited to partner with Five9 and help bring awareness to the brand’s winning reputation,” Homa said. “They are clear leaders in their industry and true champions for helping enterprises embrace innovation to deliver the best experiences to their customers.”

Homa currently ranks 37th in the Official World Golf Ranking and 10th in the 2021-22 FedEx Cup Standings. He won his first PGA Tour event at the 2019 Wells Fargo Championship and went on to several great finishes on the 2021 PGA Tour, highlighted by two wins in California: the 2021 Genesis Invitational presented by the Tiger Woods Foundation, and the 2021 Fortinet Championship hosted in Napa. He is a fan favorite on the Tour, has become well known for his large following and entertaining presence on Twitter, and will be featured in an upcoming Netflix documentary on the 2022 PGA Tour.

“We are honored to partner with Max,” Murphy added. “We selected Max, not only because he is a California native like Five9, but because his core values reflect those of our brand: someone who is scrappy, hardworking and neck deep in being great at his craft. He also happens to have a degree in consumer behavior and understands the importance of creating meaningful connections. You can see that from his active social media presence. We look forward to celebrating many wins together with Max and our customers.”

About Five9

Five9 is an industry-leading provider of cloud contact center solutions, bringing the power of cloud innovation to more than 2,500 customers worldwide and facilitating billions of call minutes annually. The Five9 Intelligent Cloud Contact Center provides digital engagement, analytics, workflow automation, workforce optimization, and practical AI to create more human customer experiences, to engage and empower agents, and deliver tangible business results. Designed to be reliable, secure, compliant, and scalable, the Five9 platform helps contact centers increase productivity, be agile, boost revenue, and create customer trust and loyalty.

For more information, visit www.five9.com.

Engage with us: Twitter, LinkedIn, Facebook, Blog, Dare to Reimagine podcast.

Contacts

Five9
Allison Wilson
352-502-9539
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Salesforce Buys Braze to Give Marketing Cloud a Real-Time B2C Engagement Engine
October 21, 2026
Article
Article

Salesforce Buys Braze to Give Marketing Cloud a Real-Time B2C Engagement Engine

Keith Kirkpatrick, VP, Research] at The Futurum Group, shares his insights on Salesforce's $5.66 billion Braze deal, how it fills Marketing Cloud's real-time engagement gap, and what ETR data reveals about customer...
Microsoft Points Project Perception at the Agents Already Inside
October 21, 2026
Article
Article

Microsoft Points Project Perception at the Agents Already Inside

Fernando Montenegro, Vice President & Practice Lead, Cybersecurity & Resilience at Futurum, Microsoft's Project Perception discovers, contains, and supervises internal AI agents using new identity, permissions, and Guardian Agent capabilities....
Solving the Agentic Context Dilemma Inside Neo4j’s Strategy to Build an Operational World Model
October 21, 2026
Article
Article

Solving the Agentic Context Dilemma: Inside Neo4j’s Strategy to Build an Operational World Model

Brad Shimmin, Practice Lead at Futurum, shares insights on how Neo4j is repositioning graph architecture into an enterprise context engine to resolve data bottlenecks and govern autonomous AI agents....
HPE Self-Driving Network Comes to the Miami HEAT’s Kaseya Center
October 21, 2026
Article
Article

HPE Self-Driving Network Comes to the Miami HEAT’s Kaseya Center

Tom Hollingsworth, Research Director at Futurum, shares his insights on HPE’s Kaseya Center win and what an Aruba and Juniper arena deployment says about the self-driving network pitch....
Latest Research:
The Storage Squeeze How Smart Organizations Are Funding Their AI Future
October 20, 2026

The Storage Squeeze: How Smart Organizations Are Funding Their AI Future

In our latest Thought Leadership Brief, The Storage Squeeze: How Smart Organizations Are Funding Their AI Future, completed in partnership with CTERA, Futurum Research examines how unmanaged data growth drains...
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.