CX Innovator Series: Take the Survey!

Quantitative Study to Assess CX Drivers and Barriers, Organizational Structure, Technology Strategy, and Key Success Metrics

At Dash Network, one of our primary missions is to inform, educate, and inspire CX practitioners across various industries on the best practices for CX technology strategy, program design, implementation, and measurement. Our ongoing editorial and research coverage includes interviews with CX innovators as well as a regular cadence of case studies to showcase the best practices of leading end-user executives and their organizations.

To facilitate this mission, as part of the CX Innovator Series, we have launched a new survey of CX industry participants, the results of which will provide actionable insights on CX drivers and motivations, common challenges and barriers to implementation, organizational structure and governance, technology investment strategy, metrics and key performance indicators (KPIs), and the direction of CX market development over the next few years.

The survey is designed for two types of organizations within the CX market:

  • Business-to-consumer (B2C) and business-to-business (B2B) brands with some level of focus on improving their own customers’ experiences
  • Vendors and service providers, assisting end-user organizations with CX-related technologies or solutions

If your organization falls into one of these categories, please participate in our survey by clicking here: https://questionpro.com/t/AUhfYZwGLp

In exchange for your participation, you will receive a summary of the survey results a few weeks after the survey is completed. Survey results will also be combined with more qualitative insights from our executive interview series and published in an upcoming CX Innovator Series report, which will be freely distributed within the industry. All responses will be anonymous and published only in aggregate form. The survey should take approximately 10 minutes to complete. We appreciate your input!

About the CX Innovator Series

The CX Innovator Series is an actionable and educational industry initiative that showcases the best practices that leading end-user executives are using within their organizations to shape their community’s experience. The series is a collaborative effort between Dash Network, Sleeping Giant Labs, and Team Wakabayashi. Using expertly curated executive interviews combined with quantitative research from consumer surveys, the CX Innovator Series provides tangible insights and a deeper understanding of how successful companies are utilizing CX programs resulting in positive business outcomes.

The CX Innovator Series is made possible by support from our lead sponsors: Concentrix, eGain, Tealium, and QuestionPro. If you would be interested in participating in the CX Innovator initiative, either as part of an end-user interview or as a supporting sponsor, please contact us.

Author Information

Clint Wheelock

Clint brings over 20 years of market research and consulting experience, focused on emerging technology markets. He was co-founder and CEO of Dash Network, an integrated research and digital media firm focused on the CX market, which was acquired by The Futurum Group in 2022. He previously founded Tractica with a focus on human interaction with technology, including coverage of AI, user interface technologies, advanced computing, and other emerging sectors. Acquired by Informa Group, Clint served as Chief Research Officer for Informa’s research division, Omdia, with management and content strategy responsibility, formed by the combination of Tractica, Ovum, IHS Markit Technology, and Heavy Reading.
Clint was previously the founder and President of Pike Research, a leading market intelligence firm focused on the global clean technology industry, which was acquired by Navigant Consulting where he was Managing Director of the Navigant Research business.

Prior to Pike Research, Clint was Chief Research Officer at ABI Research, a New York-based industry analyst firm concentrating on the impact of emerging technologies on global consumer and business markets.

Clint holds a Master of Business Administration in Telecommunications Management from the University of Dallas and a Bachelor of Arts in History from Washington & Lee University.

Latest Insights:
Veeam Brings AI Agent Undo to Microsoft 365 With Intelligent ResOps
October 19, 2026
Article
Article

Veeam Brings AI Agent Undo to Microsoft 365 With Intelligent ResOps

Fernando Montenegro, Vice President & Practice Lead, Cybersecurity & Resilience at Futurum, examines Veeam's launch of Intelligent ResOps for Microsoft 365, which brings AI agent discovery, sensitive data mapping, and file-level undo...
Intel D-Series GPUs Make HBM Optional for Agentic Inference
October 19, 2026
Article
Article

Intel D-Series GPUs Make HBM Optional for Agentic Inference

Brendan Burke, Research Director at Futurum, shares insights on Intel D-series GPUs, 46,000-core Xeon agentic racks, open prompt routing, and the photonics roadmap Intel detailed at the 2026 OCP Global Summit....
Samsara Agent Studio Puts Voice AI Agents at the Center of Physical Operations
October 19, 2026
Article
Article

Samsara Agent Studio Puts Voice AI Agents at the Center of Physical Operations

Keith Kirkpatrick, VP of Research at Futurum, shares his insights on Samsara Agent Studio and why voice is emerging as the primary interface for AI agents in physical operations....
IFS Softeon Launches Fulfillment Flow to Bring Context-Aware Warehouse AI
October 19, 2026
Article
Article

IFS Softeon Launches Fulfillment Flow to Bring Context-Aware Warehouse AI

Keith Kirkpatrick, VP of Research at Futurum, shares his insights on IFS Softeon's Fulfillment Flow, a multi-agent warehouse AI launch, and what buyers should evaluate before deploying it....
Latest Research:
Closing the Enterprise Context Gap
October 16, 2026

Closing the Enterprise Context Gap

In our latest thought leadership brief, Closing the Enterprise Context Gap, completed in partnership with Teradata, Futurum Research examines why autonomous AI agents stall before reaching production and outlines the...
Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work
October 15, 2026

Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work

In our latest thought leadership brief, Delegating Outcomes: How a Universal Agent Changes the Way Enterprises Work, completed in partnership with Google Cloud, Futurum Research examines why first-generation agent programs...
The AI Last Mile Problem
October 14, 2026

The AI Last Mile Problem

In our latest thought leadership brief, The AI Last Mile Problem, completed in partnership with Snowflake, Futurum Research examines why enterprise AI stalls between pilot and production and lays out...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.