Customer Success Platform Totango Continues to Lead in Industry With Hyper-Growth Trajectory in 2021

REDWOOD CITY, Calif., Dec. 1, 2021 /PRNewswire/ — Totango, Inc., the customer success leader in leveraging data to orchestrate and transform revenue experiences, today announced unprecedented growth in 2021 after a year that saw the company announce $100 million in Series D funding, onboard over 5,000 new companies, and tally widespread adoption of the industry’s only free-forever customer success platform.

As the most widely adopted all-in-one customer operating system that helps SaaS companies design and run any customer journey easily and at scale, Totango continues its reign with 313% year-over-year growth. The company’s hyper-growth trajectory since its founding in 2010 reflects the strong demand for its software due to the heightened importance of customer success, customer health tracking and customer journey management technology.

For digital-first businesses, building customer journeys that meet both customer expectations and revenue performance is essential. Totango’s integrated SuccessBLOCs technology allows companies of any size to rapidly and continuously map, design, optimize, and run customer engagement programs. Today, thousands of customers use Totango to onboard new customers, drive adoption and value for their users, and proactively detect and resolve churn risks. Totango’s focus on ease of use and automated self-administration has a significantly lower cost of ownership than any of its competitors; the company has demonstrated an ROI of 23+ points in churn reduction, 136% year-over-year expansion growth, and significant improvements in brand reputation. 

Key milestones in 2021:

  • The company recently announced $100M in new Series D funding, which brings its total investment to $132 million since it was founded in 2010. 
  • The widespread adoption of the free-forever version of Totango’s customer success software, which now makes it easy for organizations of any size to get started, implement and scale customer success quickly.
  • Over 5,000 new companies onboarded and over 3x increased growth in annual recurring revenue.
  • Ranked by G2 as one of the Top 50 Software Companies for 2021, and for Best ROI and Highest User Adoption. 
  • Ranked by TrustRadius as the leading company for Customer Journey Analytics, and recognized as a leader in Best Feature Set, Best Usability and Best Customer Support.
  • Jeanne Bliss, a.k.a. “The Godmother of Customer Experience,” partnered with the company to offer her award-winning executive coaching program to Totango customers via the exclusive Customer Growth Mastermind program. 
  • Totango continues to lead in innovative, nimble software response to customer needs, with over 20 new product innovation releases in 2021 – allowing faster, more seamless integrations that enable organizations to rapidly map, design, run and scale customer experiences.

With its new financial investment, Totango is expected to accelerate its industry leadership in 2022 by funding expansion of the company’s unique product-led-growth (PLG) go-to-market strategy, product development, and other strategic growth initiatives. 

About Totango
Totango is the fastest growing, most trusted customer success leader in leveraging data to orchestrate and transform revenue experiences. Totango SuccessBLOCs, a visual, no-code modular technology, empowers teams to build transformative customer journeys that quickly close the Revenue Experience Gap™ and drive revenue growth at scale. Thousands of businesses from start-ups to the fastest-growing enterprises like Zoom, SAP, and Google trust Totango to design, optimize, and run their customer engagements rapidly and continuously. Businesses that use Totango products experience faster onboarding of new customers, higher product adoption and value for their users, reduced churn, and increased revenue growth. For more information and to get started with Totango for free visit the company’s website Totango.com.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 24, 2026
Article
Article

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions at scale....
So This Is How AIs Attack- Observations From the OpenAI & Hugging Face Incident
July 24, 2026
Article
Article

So This Is How AIs Attack: Observations From the OpenAI & Hugging Face Incident

Fernando Montenegro and Mitch Ashley, VPs at Futurum, read the OpenAI and Hugging Face agentic incident as a live test of enterprise readiness to detect and contain AI agents that go off-goal...
Nokia Q2 FY 2026 Optical Strength Positions Nokia for the AI Buildout
July 24, 2026
Article
Article

Nokia Q2 FY 2026: Optical Strength Positions Nokia for the AI Buildout

Futurum Research analyzes Nokia’s Q2 FY 2026 earnings, focusing on AI and cloud order strength, optical and IP demand, AI-RAN timing, and supply constraints....
Texas Instruments Q2 FY 2026 Earnings Climb on Broad-based Analog Growth
July 24, 2026
Article
Article

Texas Instruments Q2 FY 2026 Earnings Climb on Broad-based Analog Growth

Brendan Burke, Research Director at Futurum, reviews Texas Instruments' Q2 FY 2026 earnings, the broad industrial recovery, doubling data center revenue, and automotive re-acceleration....
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.