Birlasoft Announces a Global, Strategic Partnership with Freshworks Inc.

The partnership will help global enterprises nurture and supplement their digital transformation programs, by delivering enhanced customer experience management services

Pune, Noida (India) and Edison, NJ (USA)
September 7, 2021

Birlasoft Ltd [BSE: 532400, NSE: BSOFT], part of the USD 2.4 billion diversified CK Birla Group, a global enterprise digital and IT Services, and Freshworks Inc., a leading software company empowering businesses to delight their customers and employees announce their global, strategic partnership aimed at helping enterprises provide enhanced customer experience management services to customers through new-age digital transformation solutions.

Birlasoft will partner with Freshworks to provide businesses with products to delight their customers and employees. Freshworks takes a fresh approach to building and delivering software for customer relationship and IT service management that is affordable, quick to implement, and designed for the end-user. Birlasoft is committed to bringing digital-first solutions to our clients to expand business capabilities and improve the end-user experience by integrating the best-of-breed solutions from partners like Freshworks into our offerings.

For over 30 years, Birlasoft has been at the forefront of delivering enterprise digital and cutting-edge IT services for global enterprises. Over the past decade, the organization has made a name for itself in developing industry-focused solutions which help reduce time-to-market for its clients and enable them to meet their business goals. Our ‘Digital in Everything’ strategy, coupled with the near-constant focus on innovation, and our Challenger Spirit have helped Birlasoft become a potent force for enterprises on the lookout for transformation partners to help raise their Enterprise to the Power of Digital™.

Ashutosh MankarVice President, Infrastructure and Cloud Technology Services, Birlasoft, said, “The past few years have seen enterprises put a premium on their digital transformation plans, considering the speed of digital adoption within the business ecosystem and the ROI it can deliver for enterprises. Our strategic partnership with Freshworks Inc. will act as a safe springboard for customers who are keen to reimagine customer experiences, strengthen relationship management, and reap benefits from agile digital transformation programs.

We take a fresh approach to building software that helps businesses of all sizes easily delight their customers and employees. Birlasoft’s expertise in creating world-class digital transformation solutions makes them a natural partner for our modern customer relationship and IT service management software,” said Hervé Danzelaud, Vice President of Global Channels and Alliances, Freshworks.

This partnership will focus on developing capabilities and innovative, niche-industry solutions to help enterprise clients address their transformation challenges and drive value and success at scale.

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For more information visit www.freshworks.com.About BirlasoftBirlasoft combines the power of domain, enterprise, and digital technologies to reimagine business processes for customers and their ecosystem. Its consultative and design thinking approach makes societies more productive by helping customers run businesses. As part of the multibillion-dollar diversified CK Birla Group, Birlasoft with its 10,000 engineers, is committed to continuing our 159-year heritage of building sustainable communities.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Unlock Faster AI
April 20, 2026
Article
Article

Can Eridu’s AI Networking Break the Data Center Bottleneck—or Just Move It?

With 78% of organizations boosting AI budgets, Eridu emerges from stealth with $200M+ in funding, claiming to break the data center bottleneck—but whether new architectures solve the problem or just shift complexity...
Salesforce Agent API
April 20, 2026
Article
Article

Salesforce Agent API Signals the Next Control Plane Battleground for AI Agents

Salesforce introduces the Agent API to enable headless AI agent execution, directly challenging cloud and workflow vendors for control of the emerging agent control plane—a critical battleground as 72% of enterprises pilot...
Sovereign Cloud
April 20, 2026
Article
Article

Can NetApp and Google Cloud Redefine Distributed Cloud Data Infrastructure for the AI Era?

NetApp and Google Cloud partnered to deliver unified sovereign cloud infrastructure for government agencies and regulated enterprises, integrating NetApp's data platform into Google Distributed Cloud for compliant, distributed AI solutions....
Cadence and NVIDIA
April 20, 2026
Article
Article

Cadence and NVIDIA Double Down on AI-Driven Engineering—Accelerated Computing Bridges Simulation and Verification

Cadence and NVIDIA have announced an expanded partnership embedding agentic AI and GPU acceleration into simulation and verification platforms, reshaping engineering productivity across RTL design, analog, and 3D IC workflows....
Latest Research:
Data Fitness for AI-Driven Operations
April 20, 2026
Research
Research

Data Fitness for AI-Driven Operations

In our latest market brief, Data Fitness for AI-Driven Operations, completed in partnership with NETSCOUT, Futurum Research explores why observability alone is insufficient as AI moves toward autonomous execution, and...
Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale
April 14, 2026

Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale

In our latest Market Report, Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale, completed in partnership with SiFive, Futurum Research explores how shifting AI workload demands...
Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap
April 9, 2026
Research
Research

Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap

In our latest market brief, Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap, completed in partnership with Intel Foundry, Futurum Research examines why advanced...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.