CAMBRIDGE, Mass.–(BUSINESS WIRE)–Aternity®, the leader in Digital Experience Management (DEM), today announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) solution into customer service management. Aternity User Journey Intelligence provides contextualized visibility and actionable insights into user journeys across complex web environments, enabling organizations to improve user satisfaction, drive revenue, and optimize the customer and employee digital experience.
Aternity is now uniquely positioned to provide digital experience insights across the entire user journey – from customer interactions with the company website to business-critical applications for employees serving customers.
Aternity is also announcing support for OpenTelemetry. With out-of-the-box OpenTelemetry support, Aternity is enabling its customers to deliver a seamless digital experience for every application delivered over multi-cloud or multi-app environments. Aternity distributed tracing supports cloud-native observability at scale, by capturing and storing every transaction in the context of a user’s business activity, without sampling, and associating it to the performance of the underlying microservices architecture.
Aternity User Journey Intelligence is powered by new synthetic transaction monitoring and Real User Monitoring (RUM) capabilities. When combined with support for OpenTelemetry and Aternity distributed tracing, Aternity User Journey Intelligence provides customers with a complete view of the business impact of the customer and employee digital experience by correlating user journey analytics with performance data of every transaction across all environments.
With User Journey Intelligence, Aternity customers can now:
- Analyze the Business Impact of the Digital Experience – Track the digital experience of every user throughout their journey across the website and associate performance to revenue, conversion rate, and abandonment rate.
- Optimize Web Page Performance with Detailed Diagnostics – Visualize and fine-tune the loading order of first and third-party JavaScript content with Real User Monitoring (RUM).
- Proactively Identify and Resolve Issues – Leverage synthetic monitoring to identify and fix problems before customers notice.
- Reduce Incident Resolution Times Across any Hybrid Cloud or SaaS Environment – Embed observability with Jaeger, Zipkin, or any other OpenTelemetry standards-based approach, for advanced AI-powered root cause analysis across billions of transactions a day without sacrificing data completeness, granularity, or depth.
“Aternity User Intelligence provides Aternity customers with the unique ability to manage the digital experience of both employees and customers in a single platform without compromise,” said P.J. Malloy, CTO, Aternity. “By incorporating synthetic transaction monitoring, Real User Monitoring, and OpenTelemetry, Aternity is changing the way enterprises can approach Digital Experience Management by unifying the digital experience.”
About Aternity
Aternity, the leader in Digital Experience Management, transforms the employee experience in the digital workplace, with enterprise-scale analytics for every application, all transactions, any device, and all users. The Company’s AI-powered visibility and self-healing control help IT optimize business application performance to improve employee productivity and customer satisfaction, mitigate the risk of IT transformation, and drive down the cost of IT operations. Aternity, a division of Riverbed Technology, Inc., is headquartered in Cambridge, Massachusetts, with offices globally. Learn more at Aternity.com.
Aternity and any Aternity product or service name or logo used herein are trademarks of Aternity, LLC. All other trademarks used herein belong to their respective owners.
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Kristin Foley
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Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
