Alida Recognized on the 2021 List of Best Workplaces™ in Technology in Canada

TORONTO, November 16, 2021–(BUSINESS WIRE)–Alida, a leader in Total Experience Management (TXM), today announced that it has been named on the 2021 list of Best Workplaces™ in Technology. Alida received this highly esteemed recognition after an independent analysis conducted by Great Place to Work®.

The Best Workplace™ in Technology list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. To be eligible for this list, organizations must be Great Place to Work-Certified™ in the past year and work primarily in the Technology Industry. The award winners were determined based on the overall Trust Index score from the employees in the organization.

“We are excited and honored to be recognized on the list for 2021 Best Workplaces in Technology,” said Ross Wainwright, CEO of Alida. “Since Alida’s rebrand in 2020, the entire organization has come together to drive forward our ambitious growth and innovation agenda to disrupt the market with a unified, pure SaaS, Total Experience Management platform. This award is a true testament to all our employees’ tremendous work and commitment to our mission to be technology leaders in the customer experience (CX) industry.”

Alida has a strong focus on innovation and prioritizes this value across all aspects of the business. This year, Alida Total Experience Management (TXM) was unveiled as a way to elevate and transform what it means to deliver an outstanding customer experience. By applying the TXM approach, organizations can harness a more holistic technological approach to CX that emcompasses the customer, employee, product, and brand experiences. Alida has prioritized a commitment to its customers to listen to their needs and has developed over 120 new product enhancements to help them succeed.

Alida equally looks to actively support all of its employees through an engaging and collaborative workplace environment. The company uses its own technology to gain continuous feedback and insights from employees to create an inclusive culture and work environment.

Alida also encourages employees to innovate and make a positive difference in the communities where they work through Alida IMPACT, its Corporate Citizenship program. Earlier this year, a team of employees creatively adapted Alida software to build the Toronto Vaccine Finder, a tool that simplified the process for Toronto residents to get vaccinated against COVID-19.

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers.

About Great Place to Work®

Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J.Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at www.alida.com and engage with us on social media @alidaCXM.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211116005345/en/

Contacts

Genevieve Raveau
Senior Manager, Global PR
[email protected]

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
TeamViewer ServiceNow
July 27, 2026
Article
Article

How Will TeamViewer and ServiceNow Reshape Autonomous IT Operations?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how the TeamViewer ServiceNow partnership combines remote connectivity with workflow automation to reshape autonomous IT operations and drive...
Salesforce's $1.6B Win Signals a New Era in Veteran Care Technology
July 27, 2026
Article
Article

Salesforce’s $1.6B Win Signals a New Era in Veteran Care Technology

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce's $1.6B VA contract signals a pivotal shift toward AI-enhanced veteran care and modernized public sector service delivery....
Intel Q2 FY 2026: Hyperscaler Server Demand Drives 59% DCAI Growth
July 27, 2026
Article
Article

Intel Q2 FY 2026: Hyperscaler Server Demand Drives 59% DCAI Growth

Futurum Research analyzes Intel’s Q2 FY 2026 earnings, focusing on AI-driven server CPU demand, foundry execution, AI PCs, and higher capital spending....
SAP Q2 FY 2026: Autonomous Enterprise Strategy Gains Commercial Traction
July 27, 2026
Article
Article

SAP Q2 FY 2026: Autonomous Enterprise Strategy Gains Commercial Traction

Futurum Research analyzes SAP’s Q2 FY 2026 earnings, focusing on cloud backlog growth, agentic AI strategy, and updated profit guidance....
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.