Portland, OR — September 21, 2021 — Act-On Software, the leading growth marketing automation platform, today announced a new, native CRM integration that will provide Zendesk Sell users with access to Act-On’s extensive marketing automation technology. Act-On is now unique in the market with its ability to offer seamless two-way integrations with the five major CRM platforms.
“We are honored to collaborate with Zendesk and offer marketing automation for their sales users to fully leverage,” said Kate Johnson, CEO of Act-On Software. “We’re excited for Zendesk users to gain access to our multichannel marketing solution that turns behavioral insights into optimal sales opportunities. The seamless integration, combined with Zendesk’s robust customer engagement tools, will strengthen users’ ability to generate better leads and facilitate more efficient conversions resulting in an enhanced customer experience.”
Act-On Software empowers Zendesk customers to procure a wealth of behavioral data, leverage templates and automated outreach tools (like SMS and email), and utilize Act-On’s technology to create, qualify, and nurture leads. Zendesk Sell users can leverage this technology and data to learn how best to engage prospects, personalize their messaging, and accelerate their sales cycle and increase wins.
“This integration with Act-On allows Zendesk customers to invigorate their marketing capabilities with automation to accelerate engagement and win more opportunities,” said Zendesk’s Director of Product, Antek Piechnik. “It bridges the best of marketing and sales software to enable Zendesk Sell users to gain deep visibility of a buyer’s journey, activities, scores and behaviors prior to and during every stage of the sales cycle.”
The announcement marks another major milestone in a banner year for Act-On Software, including the announcement of $20 million in growth financing, their unveiling of an industry-leading automated SMS channel, the announcement of two key executives, inclusion on the Constellation Shortlist for excellence in marketing, and the hosting of Growth ‘21, a premier growth marketing conference that drew thousands of marketers worldwide.
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About Act-On Software
Act-On Software is the world’s growth marketing automation leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
