15Five Reimagines People Development With the Launch of Career Hub

Latest Offering Goes Beyond Traditional Career Ladders to Drive Employee Engagement, Growth and Retention

SAN FRANCISCO–(BUSINESS WIRE)–As the pandemic continues, businesses are faced with an ongoing challenge that shows no signs of stopping – how to recruit and retain the best talent.15Five, the leading human-centered performance management platform,today announced Career Hub, a strengths-driven approach to people development. It reimagines the traditional career ladder as an agent to drive employee engagement, growth and retention.

Career Hub helps HR leaders take action on foundational practices, including more effective, strengths-based onboarding; the improvement of performance management and engagement via role clarity—defining responsibilities and competencies; and improving the ability to transform the traditional career path by giving employees the tools to discover and express what they want.

This new career growth product is a vital component to 15Five’s complete performance management solution, which fosters high engagement and performance via features like engagement surveys, continuous feedback solutions, performance reviews, and Objectives and Key Results. Unlike other products in this arena, Career Hub uses the latest in positive psychology research (the science of thriving), which drives its strengths-based approach to offer a unique formula for career growth. This includes strengths discovery, employee-driven career planning and job crafting, exploring meaningful work, and giving employees the tools to collaborate with their managers to plan the career trajectory they want, instead of the path they think they should follow. The end result is that employees are no longer disengaged, but instead feel highly energized and inspired.

“Modern employees are looking for more than a paycheck. They’re seeking to contribute their skills and talents to a company that supports their personal and professional development,” said David Hassell, 15Five co-founder and CEO. “The traditional career ladder is not enough. Organizations must also provide the tools for employees to gain self-awareness and ownership of their careers and growth paths, and to help them align their strengths with the company’s business objectives. HR leaders can play an important role in incorporating this type of professional development into the employee experience to help alleviate the dual challenges of recruiting and retaining talent in today’s business environment.”

15Five’s recent third-party survey underscores just how important professional development is to job candidates and current employees. Over 60% of respondents consider an employer’s professional development program when accepting a job. Nearly half of Americans say that clear career growth and learning and development provided by an employer are among the most important factors for determining whether they remain at a company.

Productivity is highly correlated to work that energizes, which is why 15Five incorporated tools in Career Hub to help employees determine the level of energy derived from each of their core responsibilities. The survey confirms that 95% of employees are more productive when they work on things that they find interesting or energizing, while more that three-quarters (75.9%) admit they work harder for an employer who cares about their professional growth.

At the core of Career Hub is Positive Product Design™, a proprietary approach to product innovation developed by 15Five’s director of people science, Courtney Bigony. This approach promotes a deeper understanding of human needs and how to meet them. Career Hub extends beyond traditional performance management software, aligning with the tenets of positive psychology to ensure that employees’ strengths and sense of purpose are woven into their career paths. “Using the Positive Product Design method, we combine the leveraged impact of technology with the latest science of thriving to guide teams from self-discovery to self-actualization at scale,” said Bigony.

Career Hub also gives managers the tools and transparency they need to help their team members focus on enriching work and achieving their growth goals. “The goal is to create a win-win between employee and employer by helping people understand what makes them come alive so they can channel that towards the company mission and vision,” said Bigony.

To learn more about Career Hub and 15Five’s people development solution, please visit 15Five.com.

Survey Methodology

In early September, 15Five and Propeller Insights polled more than 1,000 employed adults to shed light on the manager/employee relationship and how people work to define and understand their career paths and the importance of professional/career development.

About 15Five

Founded in 2011, 15Five equips HR leaders to play a strategic role in their company’s growth. HR leaders use 15Five to combine engagement, performance, and OKRs on one platform so they can make insightful decisions and take strategic action. Unlike other “command and control” performance systems, 15Five uses the latest in people science to turn managers and employees into self-driven owners of performance and engagement. To further the impact of talent on company growth, 15Five also provides education, coaching, and community for HR leaders, managers, and employees. HR leaders at over 2,800 companies, including Credit Karma, Spotify, and Pendo, rely on 15Five’s software and services to make their talent a growth driver.

Contacts

Marissa Goldman
[email protected]
847.951.5715

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
nCino's Q2 FY2027: Agentic AI Banking Thesis Meets Margin Reality
August 26, 2026
Article
Article

nCino’s Q2 FY2027: Agentic AI Banking Thesis Meets Margin Reality

nCino's Q2 FY2027 results showcase agentic AI's banking impact: subscription revenues grew 10% to $143.5M, GAAP operating income swung to $13.6M profit, aligning with 86.6% of tech leaders prioritizing agentic AI....
FPT IS Bets on Vietnam's Insurance Gap With Atomi Digital MOU
August 26, 2026
Article
Article

FPT IS Bets on Vietnam’s Insurance Gap With Atomi Digital MOU

FPT IS and Atomi Digital partner to develop end-to-end insurance technology solutions targeting Vietnam's Insurance Gap. The MOU aims to capitalize on government initiatives to grow the sector from 1.8% to 3.5%...
Ransomware Hits 2026 Peak: Is Your Channel Ready for AI-Driven Attacks?
August 26, 2026
Article
Article

Ransomware Hits 2026 Peak: Is Your Channel Ready for AI-Driven Attacks?

NCC Group's July 2026 Threat Intelligence Report reveals 894 ransomware cases—a 22% surge and 2026 peak. The emergence of JADEPUFFER, the first fully autonomous AI attack agent, signals a critical escalation for...
Tieto Embeds E-Invoicing Into Finnish Bank Apps via Siirto Deal
August 26, 2026
Article
Article

Tieto Embeds E-Invoicing Into Finnish Bank Apps via Siirto Deal

Tieto and Siirto announced a landmark partnership enabling businesses to send invoices directly through Finnish banking apps, eliminating friction in the instant payment workflow and reinforcing Tieto's infrastructure leadership in Nordic fintech....
Latest Research:
Bridging the Capacity Gap: Why 66% of Enterprises Are Investing in Agentic Digital Workers
August 26, 2026
Research
Research

Bridging the Capacity Gap: Why 66% of Enterprises Are Investing in Agentic Digital Workers

In its latest thought leadership study, completed in partnership with IFS, Futurum Research surveys 664 enterprise decision-makers and interviews IT and operations leaders at six IFS customers running digital workers...
How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design
August 24, 2026
Research
Research

How Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design

In our latest thought leadership brief, Intel 18A-P Transistor Breakthroughs Shape Diamond Rapids CPU Design, completed in partnership with Intel, The Futurum Group examines the silicon-validated data behind Intel's 18A-P...
From Experimentation to Execution: Platform Engineering for Scalable Generative AI
August 10, 2026
Research
Research

From Experimentation to Execution: Platform Engineering for Scalable Generative AI

In our latest thought leadership report, From Experimentation to Execution: Platform Engineering for GenAI, completed in partnership with Red Hat, Futurum Research covers why enterprise GenAI initiatives stall before reaching...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.