Keith Kirkpatrick

Research Director, Enterprise Software & Digital Workflows

Keith Kirkpatrick is a Research Director, Enterprise Software & Digital Workflows with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

Recent Insights, NEWS & RESEARCH:

July 7, 2025

Keith Kirkpatrick

Market Coverage, News

Is Zoho’s Rural R&D Bet in Kerala a Scalable Model for Deep-Tech Innovation?

Zoho Expands Deep-Tech Capabilities with New Campus, Robotics Acquisition, and Startup Studio in Kerala

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s R&D expansion in Kerala, including its robotics acquisition, startup studio partnership, and rural innovation strategy to build deep-tech capabilities in India.

AI Platforms, Ecosystems, Channels, & Marketplaces, Semiconductors, Supply Chain, & Emerging Tech

June 27, 2025

Keith Kirkpatrick

Six Five Webcast

Transforming Workplace Experiences with Logitech + Microsoft – Six Five Media Webcast

In this episode of The Six Five Media webcast, Logitech’s Rishi Kumar and Microsoft’s Sandhya Rao discuss the new meeting technologies announced at their respective events, focusing on Microsoft Copilot, efficiency gains, and BYOD.

AI Platforms, Enterprise Software, & Digital Workflows

June 27, 2025

Keith Kirkpatrick

Events, Market Coverage

Samsara Beyond 2025 – Bringing Digital Innovations to Physical Operations World

The Use of AI and Automation To Drive Real-World Enhancements to Physical Work Processes Was Illustrated in the Company’s New Product and Service Enhancements

Keith Kirkpatrick, Research Director with Futurum, covers Samsara’s latest product announcements at Beyond 2025, and discusses how the vendor is bringing AI and automation to the physical operations world.

AI Platforms, Enterprise Software, & Digital Workflows

June 18, 2025

Keith Kirkpatrick

Market Coverage, News

Is Adobe’s AI-Powered CXO Suite the Future of Personalized Customer Experiences?

Adobe Debuts GenStudio, LLM Optimizer, And Agent Orchestrator To Unify Creativity, AI, And Marketing Across Customer Touchpoints

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s CXO tools - GenStudio, LLM Optimizer, Agent Orchestrator, and Firefly updates - designed to unify content creation and scale AI-driven personalization.

AI Platforms, Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

June 16, 2025

Keith Kirkpatrick

Will Voice Channel Enhancements Pave the Way for Better CX and EX?

Keith Kirkpatrick, Research Director at Futurum, shares his insights around the use of AI-powered accent-neutralization technology and discusses the key vendors offering solutions and the technology’s impact on both CX and EX.

Enterprise Software, & Digital Workflows

June 16, 2025

Keith Kirkpatrick

Events, Market Coverage

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation

Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.

Enterprise Software, & Digital Workflows

The Futurum Group

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