Rubrik and Wipro launched Enterprise Resilience as a Service (ERaaS) on August 5th, combining Rubrik’s data security platform with Wipro’s consulting capabilities in a consumption-based model [1][1]. The offering targets a cybersecurity market forecast to grow from ~$195B in 2024 to ~$338B by 2029 at an 11.6% CAGR [2]. With 77.9% of surveyed organizations reporting widespread deployment of data backup and disaster recovery technologies, the ERaaS model is well-positioned to convert broad adoption into recurring, outcome-driven revenue [3].
What is Covered in this Article
- Cybersecurity market growth trajectory and addressable opportunity [2]
- ERaaS launch: consulting-led, outcome-driven cyber resilience at enterprise scale [1][1]
- Data backup and disaster recovery deployment rates validating the ERaaS market timing [3][4]
The News: Wipro and Rubrik launched Enterprise Resilience as a Service (ERaaS) on August 5th, a consulting-led, outcome-driven offering designed to help enterprises prevent, withstand, and recover from cyber threats [1]. The solution wraps Rubrik’s core data security platform inside Wipro’s enterprise consulting and managed services capabilities, delivered through a consumption-based model [1]. The launch targets a global cybersecurity market projected to expand from approximately $195B in 2024 to $338B by 2029, representing an 11.6% CAGR [2]. The ERaaS structure signals a deliberate shift toward recurring, services-led revenue rather than point-in-time product sales.
Rubrik and Wipro’s ERaaS Bet: Can Consulting-Led Resilience Capture a $338B Market?
Analyst Take: The Rubrik-Wipro ERaaS partnership is a strategically coherent move that aligns product capability with enterprise buying behavior. By embedding Rubrik’s platform inside a consulting-led, outcome-driven delivery model [1], the two companies are addressing how large enterprises actually procure and operationalize cyber resilience. The timing is deliberate: the cybersecurity market’s projected growth from ~$195B to ~$338B by 2029 at an 11.6% CAGR [2] creates sustained tailwinds for integrated, managed resilience offerings.
A Large and Expanding Market Rewards Integrated Resilience Plays
The global cybersecurity market’s 11.6% CAGR through 2029 [2] is not uniform across segments. Demand is concentrating around outcomes, not tools. Enterprises facing escalating ransomware, supply chain attacks, and regulatory pressure are moving away from assembling point solutions and toward partners who can deliver continuous resilience. The ERaaS model directly addresses this shift. By combining Rubrik’s data security platform with Wipro’s consulting depth and enterprise reach [1][1], the offering competes on business outcomes rather than feature sets. This positions both companies to capture a disproportionate share of a market that rewards integration and accountability.
Deployment Data Validates the Core Market Rubrik Is Targeting
The market timing for ERaaS is supported by clear survey evidence. According to the Futurum Group Cybersecurity Decision Maker Survey, 77.9% of respondents (n=104) report widespread organizational deployment of data backup and disaster recovery technologies [3]. That figure rose from 69.9% (n=123) in the prior survey period [4], indicating accelerating enterprise prioritization of this capability. High deployment rates signal maturity, but maturity in this context means complexity: organizations running backup and recovery at scale need managed, outcome-driven support to operationalize resilience effectively. ERaaS is structured precisely to serve that need, converting widespread adoption intent into recurring managed services revenue for Rubrik through Wipro’s channel.
Consumption-Based Delivery as a Competitive Differentiator
The consumption-based structure of ERaaS deserves attention as a commercial model, not just a pricing mechanism [1]. Enterprise buyers increasingly prefer aligning spend to outcomes and usage rather than committing to large upfront licenses. A consulting-led wrapper [1] also lowers the barrier to initial deployment by reducing the internal expertise required to stand up and operate Rubrik’s platform. For Rubrik, this model expands the addressable buyer base beyond technically sophisticated security teams to include organizations that need guided implementation. For Wipro, it deepens platform dependency and creates durable, recurring services revenue. The mutual incentive structure is well-aligned.
What to Watch
- ERaaS deal velocity: how quickly Wipro converts its enterprise pipeline into ERaaS contracts through Q4 2026 and into Q1 2027
- Consumption revenue contribution: whether the consumption-based model begins to show up as a measurable ARR driver in Rubrik’s next two earnings reports
- Competitive response: how rival data security and managed services pairings reprice or repackage their resilience offerings over the next two quarters
- Deployment expansion signals: whether the widespread backup and disaster recovery deployment rate tracked in the Futurum Group survey continues to climb above the current 77.9% baseline [3] in the next survey period
- Regulatory catalyst: whether new data protection or incident reporting mandates accelerate enterprise demand for outcome-driven resilience services into 2027
Sources
1. Wipro and Rubrik Launch Enterprise Resilience as a …, Rubrik, August 2026
2. 1H 2026 Cybersecurity Market Sizing & Five-Year Forecast, Futurum Research, June 2026
3. 1H 2026 Cybersecurity Global Enterprise Decision Maker Survey Report, Futurum Research, June 2026
4. 2H 2025 Cybersecurity Global Enterprise Decision Maker Survey Report, Futurum Research, December 2025
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