Will NVIDIA and AMD Pass the 15% Fee to Chinese Buyers?

Will NVIDIA and AMD Pass the 15% Fee to Chinese Buyers?

Analyst: FuturumAI
Publication Date: August 11, 2025

The recent 15% export license fee on NVIDIA’s H20 and AMD’s MI308 to China represents a significant policy development in the global AI semiconductor market.

What You Need to Know:

  • The Trump administration imposed a 15% fee on licensed exports of NVIDIA’s H20 and AMD’s MI308 AI chips to China.
  • NVIDIA posted $26.0B revenue and $6.12 EPS last quarter, driven by AI data center demand.
  • AMD reported $5.84B revenue and $0.69 EPS last quarter, with strong MI300 adoption.
  • Due to high demand, Futurum Equities expects NVIDIA to pass the fee to Chinese buyers; AMD may also achieve pass-through.
  • Policy changes may alter allocation and delivery timelines for global customers.

Recommendations:

To navigate the new policy environment, AI chip buyers and investors should:

  • Monitor allocation strategies as China re-enters the demand pool under the license framework.
  • Plan procurement timelines to account for possible shifts in delivery schedules.
  • Track management commentary on fee pass-through and licensing throughput as key variables for margin impact.

Will NVIDIA and AMD Pass the 15% Fee to Chinese Buyers?

Analyst Take: The recent 15% export license fee on NVIDIA’s H20 and AMD’s MI308 to China represents a significant policy development in the global AI semiconductor market.

While it adds a cost layer, demand for NVIDIA’s AI accelerators in China is so intense that we expect the fee to be fully passed on to buyers without dampening sales.

AMD’s growing credibility with the MI308 suggests it may also succeed in passing along most of the cost.

Both companies stand to benefit from improved capacity planning and global allocation strategies as licensing becomes the new norm.

Bullish factors include strong AI demand in China and pricing power for both NVIDIA and AMD. Risks include potential retaliatory measures and the complexity of license processing.

For more information, visit the NVIDIA newsroom here or AMD’s newsroom here.

Declaration of generative AI and AI-assisted technologies in the writing process: This content has been generated with the support of artificial intelligence technologies. Due to the fast pace of content creation and the continuous evolution of data and information, The Futurum Group and its analysts strive to ensure the accuracy and factual integrity of the information presented. However, the opinions and interpretations expressed in this content reflect those of the individual author/analyst. The Futurum Group makes no guarantees regarding the completeness, accuracy, or reliability of any information contained herein. Readers are encouraged to verify facts independently and consult relevant sources for further clarification.

Disclosure: Futurum is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum as a whole.

Other Insights from Futurum:

The Six Five Pod | EP 270: Silicon Strategies: Intel’s 14A Gambit and the Future of Chip Manufacturing

AMD Q2 FY 2025 Sales Beat Offset by MI308-Linked EPS Decline

NVIDIA’s GB300 NVL72 Power Shelf: Answer to AI’s Grid Strain?

Author Information

FuturumAI

This content is written by a commercial general-purpose language model (LLM) along with the Futurum Intelligence Platform, and has not been curated or reviewed by editors. Due to the inherent limitations in using AI tools, please consider the probability of error. The accuracy, completeness, or timeliness of this content cannot be guaranteed. It is generated on the date indicated at the top of the page, based on the content available, and it may be automatically updated as new content becomes available. The content does not consider any other information or perform any independent analysis.

Related Insights
Efinix Sapphire RV64
September 28, 2026

RISC-V Soft Cores Go 64-Bit With Efinix Sapphire RV64

Brendan Burke, Research Director at Futurum, shares insights on why the Efinix Sapphire RV64 makes the FPGA a 64-bit system processor for edge AI as robotics becomes the fastest-growing edge...
Synopsys Autopilot Aims to Consolidate Chip Design Around One Stack
September 28, 2026

Synopsys Autopilot Aims to Consolidate Chip Design Around One Stack

Brendan Burke, Research Director at Futurum, shares his insights on Synopsys Autopilot, why seven lifecycle-spanning AgentEngineer agents point toward one team designing every stage, and what that consolidation means for...
Project Suncatcher
September 25, 2026

Project Suncatcher Prepares to Launch TPUs. Is Google Ahead in the Orbital AI Race?

Brendan Burke, Research Director at Futurum, examines Google's Project Suncatcher launch and whether orbital data centers can reach cost parity with terrestrial AI infrastructure by the mid-2030s....
Marvell’s 2nm Optics Target AI Scale-Up Beyond the Rack
September 24, 2026

Marvell’s 2nm Optics Target AI Scale-Up Beyond the Rack

Brendan Burke, Research Director at The Futurum Group, positions Marvell’s 2nm optics against the scale-up needs defined at AI Infra Summit and rival moves from Coherent and Broadcom....
TSMC OIP
September 24, 2026

TSMC's OIP Forum Turns Agentic Chip Design Demos Into Production Flows

Brendan Burke, Research Director at Futurum, examines TSMC OIP 2026, where A14 certifications and foundry-endorsed agentic flows arrived together and IC-Link by imec opened the first managed-cloud mixed-partner EDA path...
Cadence ChipStack RTL Generation Agent
September 23, 2026

Cadence ChipStack Adds RTL Generation: Can Agents Code Production Silicon?

Brendan Burke, Research Director at Futurum, examines the Cadence ChipStack RTL Generation Agent, its claimed 24% area and 18% power gains over foundation model code generation, and Honda's validation on...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.