The News: Veeam and Amazon Web Services (AWS) are investing in the customer-focused Channel Enablement Program to support both traditional and born-in-the-cloud partners that will continue to place priority on the security, availability, and resilience of their customers’ data by using Veeam Data Platform and its extensions to accelerate and simplify cloud migrations. Read the full blog on the Veeam website.
Veeam and AWS Prioritize Channel Readiness in Protecting Cloud Journeys
Analyst Take: Veeam and AWS are expanding their Channel Enablement Program to improve the overall cloud journey for their customers. The duo integrates Veeam’s data protection and disaster recovery solutions in accordance with AWS providing an approach to safeguarding data that emphasizes cost-effectiveness and savings by using automated backups, instant recovery, and data replication services. In sum, the combination advances the Radical Resilience doctrine that Veeam advocates in assuring that channel partners and customers are fully ready to counter and fight against mounting cybersecurity threats such as ransomware.
From my view, the swift adoption of hybrid cloud security technologies is reshaping how organizations operate and improve their business outcomes. To address these dynamic environments, Veeam and AWS seek to ensure that their channel partners play an integral role in supporting how organizations optimize their cloud solutions by prioritizing customer success, technical excellence, and innovation. This includes extending resilient shields around critical data assets through protection against potential threats alongside empowering organizations to cultivate innovation in bolstering their business outcomes.
I also see the alliance further augmenting Veeam’s growing role as trusted advisor at assisting customers in discerning AWS billing and pricing models. Organizations that use AWS for a substantial amount of computing resources can realize great savings by selecting the right pricing models and properly configuring their services, especially through choosing the best storage options and automation schedule.
Veeam: Trusted Cloud Advisor Extraordinaire
For instance, Ciox used Veeam to decrease its monthly spend to less than $20,000 per month on their immutable backups. Now Ciox is backing up 500TB of data daily as well as moving it between clouds, which showcases how Veeam-assisted planning can avoid bill shock. Similarly, Veeam supports customers in using the Google Pricing Calculator to help organizations estimate their costs and better manage usage in accord with using Veeam Backup for Google Cloud to attain end-to-end secure backups and swift, reliable recovery tools for Google Cloud instances.
Moreover, I see Veeam providing critical insight to customers in addressing the rapidly evolving landscape of Salesforce customization by safeguarding their Salesforce investment through an adroit backup strategy that advances data integrity and business continuity. Veeam has proven consistently adept at assessing the diverse landscape of tools, strategies, and best practices that empower businesses to tailor the Salesforce platform to their unique requirements.
Key Takeaway: Veeam Boosts Trusted Cloud Advisor Credentials Across Channels
I believe that growing the Channel Enablement Program, in collaboration with AWS, further sharpens Veeam’s standing as a trusted advisor for both channel partners and organizations who prioritize the secure optimization of their cloud journeys. The move further reinforces the Radical Resiliency philosophy that Veeam espoused at the 2023 Veeam Analyst Summit, including portfolio development emphasis throughout the cloud native application protection area.
As a result, the channel partners of Veeam and AWS are solidly positioned to augment the accessibility and implementation of resilient protection around valuable data assets, ensuring that customers and organizations can securely harness the Veeam on AWS proposition on a confident and consistent basis.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
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Author Information
Ron is an experienced, customer-focused research expert and analyst, with over 20 years of experience in the digital and IT transformation markets, working with businesses to drive consistent revenue and sales growth.
Ron holds a Master of Arts in Public Policy from University of Nevada — Las Vegas and a Bachelor of Arts in political science/government from William and Mary.
