The News: TrueDialog, a provider of enterprise-grade SMS text messaging solutions, today announced TrueDelivery, a new SMS deliverability alerting tool that uses artificial intelligence (AI) and machine learning (ML) to increase the success rate of vendors’ SMS campaigns and ensure compliance with the carriers’ spam filters. According to the company, results reported by beta customers indicate that false positives have been reduced by 50% to 80%, helping to improve engagement and campaign performance. Read more on the TrueDialog website.
TrueDialog Announces AI-Powered SMS Deliverability Alerting Tool
Analyst Take: SMS remains a key digital channel through which organizations can reach out to and engage with prospects and customers. According to a 2022 report by CTIA, an industry trade group representing wireless communication sectors, text messages have a 98% open rate. However, message deliverability remains a key concern of marketers, who must balance reach and engagement against campaign costs, efficiency metrics, and the need to remain compliant with industry, federal, and regional regulations governing electronic communications.
TrueDialog, a provider of SMS text messaging solutions, announced the introduction of TrueDelivery, a new SMS deliverability alerting and scoring tool for business texting. The service is designed to help senders improve the efficiency and effectiveness of SMS campaigns and help prevent blacklisting by communications carriers.
According to TrueDialog, initial beta customers using TrueDelivery found that the service reduced false positives (which refers to incorrectly marking legitimate message traffic as spam) by 50%-80%, improving engagement and campaign performance.
Leveraging AI and ML to Prescreen Messages
Carriers charge organizations that send SMS messages, regardless of whether the messages reach their intended targets. If messages are flagged as spam, these undelivered messages not only result in wasted campaign costs but can also jeopardize future communication capabilities through potential blacklisting by carriers.
TrueDelivery was built by analyzing hundreds of millions of text messages and using AI and ML to proactively assess and score messages for compliance before they are sent. TrueDelivery’s AI training models are designed to adapt dynamically to changes in carriers’ heuristic delivery models and spam filters, ensuring that it remains an evolving, effective solution.
According to John Wright, CEO of TrueDialog, its developers built the AI models using small data sets of delivered and undelivered messages and applied specific carrier information (such as whether the number is a landline) to ascertain the elements that contribute to message deliverability or rejection. Wright says that this tool is designed as a first line of defense for enterprises that use SMS text messaging by providing instant feedback, enabling authors to edit content for significantly improved deliverability and cost savings.
However, Wright says that the tool is designed to help legitimate, registered senders ensure better message deliverability and efficiency, not help unregistered companies or bad actors send unwanted content past spam filters. The company does not offer free trials of its service to prevent fly-by-night organizations from using their service to send spam, and then move on, and TrueDelivery requires customers to register the number from which the messages will be sent as a 10-digit long distance code (10DLC) number, which is associated with a specific campaign.
Furthermore, the company does not provide marketing or content recommendations, focusing on letting their clients, which include major sports teams, pharmaceuticals companies, health care companies, and higher education institutions, among others, address the marketing and sales content of messaging.
SMS to Remain a Key Element of Omnichannel Engagement
One of the reasons that TrueDelivery appears to be an interesting service is that SMS remains a key engagement channel for many organizations. SMS is near-universal in terms of customer acceptance and adoption and requires very little technical skill or know-how to utilize. However, the prevalence of bad actors sending out spam requires legitimate marketers to take appropriate steps to ensure message delivery, particularly for time-sensitive campaigns.
TrueDelivery says beta customers have experienced high success rates with the service; it will be interesting to see if this success continues as the service is made generally available to a greater range of customer types and businesses.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
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Image Credit: True Dialog
Author Information
Keith Kirkpatrick is Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
