The Future of the Retail Industry – The SAP Industry Cloud Series – Futurum Tech Podcast Interview Series

On this special episode of the Futurum Tech Podcast – Interview Series I am joined by Kristen Call, IoT Specialist at Intel and Praful Karanth, Retail Industry Advisor for SAP. This is the second episode in a new series — done in partnership with SAP and Intel — where I will be speaking with advisors and executives across seven different industries on the state of their industry and how SAP Industry Cloud powered by Intel technology plays a vital role in the future.

The Future of the Retail Industry

In our conversation we discussed the following:

  • The current state of the retail industry
  • The areas retailers need to focus on during this period of recovery
  • Crucial capabilities retailers need to have to serve the digital consumer
  • What obstacles retailers need to overcome today to be successful tomorrow
  • Some of the things that retailers should look forward to as they plan their technology journey

The retail industry has been undergoing big changes in the last few years thanks to the advancement of technology. My conversation with Kristen and Praful explores these changes and a little bit more. It’s definitely one you don’t want to miss.

If you’d like to learn more about the industry cloud and the Intelligent Enterprise strategy, be sure to check out our research brief: Retailers Must Prioritize Becoming an SAP Intelligent Enterprise.

Listen to my interview with Kristen and Praful on your favorite streaming platform here:

Disclaimer: The Futurum Tech Webcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI
July 9, 2026

AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI

Brad Shimmin, VP at Futurum, explores how AWS is re-architecting Amazon OpenSearch Service. By fusing search and analytics and integrating native MCP support, AWS aims to slash log storage costs...
Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?
July 8, 2026

Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?

Kore.ai and Atos announce a strategic partnership to deliver Sovereign AI solutions to UK organizations, addressing data residency and compliance requirements in the rapidly expanding $181B AI platforms market....
Provisioned Throughput Redefines Open Model Inference Economics and Predictability
July 8, 2026

Provisioned Throughput Redefines Open Model Inference Economics and Predictability

Together AI's Provisioned Throughput offers enterprises reserved inference capacity, token-based pricing, 99% uptime SLA, and up to 90% cost savings, addressing critical production AI concerns....
Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?
July 4, 2026

Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?

Most enterprises claim advanced AI maturity, but lack governance and deployment strategies. Leading organizations are moving from experimentation to measurable AI impact....
Can DataRobot's Unified AI Governance Break the Silo Trap for Enterprise AI?
July 3, 2026

Can DataRobot’s Unified AI Governance Break the Silo Trap for Enterprise AI?

DataRobot's unified AI governance platform extends beyond public cloud to on-premises, edge, and air-gapped environments, directly addressing the enterprise AI fragmentation problem where visibility ends at deployment boundaries....
Lakebase and LTAP Challenge Database Orthodoxy, Are Monoliths Finally Obsolete?
July 2, 2026

Lakebase and LTAP Challenge Database Orthodoxy, Are Monoliths Finally Obsolete?

Databricks revolutionizes analytical platforms through Lakebase and LTAP, unifying transactional and analytical workloads. Research shows 73.6% of organizations are increasing spend, signaling a major shift from legacy databases....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.